Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...

Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets...

Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their...

Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices...

Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on...