Not so long ago, students that had been accepted to a college or university might expect a phone call, an...

Why buy a whole album when you can just download the one or two songs you really want from iTunes?...

The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...

Rebranding Your School Successfully

Date posted: August 14, 2015

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any...

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...

There is considerable debate in the online marketing world these days about the merits of short vs long form PPC...