Reading Time: 9 minutes Not so long ago, students that had been accepted to a college or university might expect a phone call, an...

Reading Time: 7 minutes Why buy a whole album when you can just download the one or two songs you really want from iTunes?...

Reading Time: 4 minutes The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...

Rebranding Your School Successfully

Date posted: August 14, 2015

Reading Time: 7 minutes Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any...

Reading Time: 9 minutes Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...

Reading Time: 9 minutes In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...

Reading Time: 4 minutes There is considerable debate in the online marketing world these days about the merits of short vs long form PPC...