Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs...

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...

This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...

At Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....

Driving Lead Generation with SEO in Higher Ed

Date posted: September 8, 2015

Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to...

On the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...