Focusing on Faculty to Improve Student Recruitment
Date posted: November 26, 2015
Reading Time: 6 minutes As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student...
How Recent Changes to LinkedIn Groups Affect your College or University’s Alumni Groups
Date posted: November 19, 2015
Reading Time: 4 minutes LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just...
Remarketing in Higher Education Paid Search Campaigns
Date posted: November 12, 2015
Reading Time: 7 minutes Remarketing (also known as “retargeting”) is a student recruitment initiative that many colleges and universities have heard about but few...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Reading Time: 4 minutes Source We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...
How Does Your Website Invite Students Into Your School’s Story?
Date posted: November 4, 2015
Reading Time: 6 minutes Compelling storytelling is not only a pillar of content marketing – it is also a powerful ally in crafting a...
An Intro to Inbound Links for Higher Ed Marketers
Date posted: November 2, 2015
Reading Time: 5 minutes To compete successfully on the search engines for top rankings, your college or university web team needs to have a...