Reading Time: 7 minutes Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...

Reading Time: 2 minutes We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital...

Reading Time: 9 minutes Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate...

Reading Time: 8 minutes There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...

Reading Time: 10 minutes China has long been established as the world’s largest market for international student recruitment. With a growing middle class and...