Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...

We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital...

Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate...

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...

China has long been established as the world’s largest market for international student recruitment. With a growing middle class and...