Marketing Automation: 3 Routes to Smarter Student Recruitment

Date posted: April 27, 2016

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...

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Don’t Miss Our Exclusive CBIE Webinar Next Friday: “How Digital Marketing Can Help You Reach and Recruit More International Students”

Date posted: April 25, 2016

We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital...

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Using Your School’s Academic Research to Transform Your Content Marketing Strategy

Date posted: April 20, 2016

Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate...

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7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students

Date posted: April 13, 2016

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...

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Social Media Marketing in China for Student Recruitment

Date posted: April 6, 2016

China has long been established as the world’s largest market for international student recruitment. With a growing middle class and...

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