Marketing Automation: 3 Routes to Smarter Student Recruitment
Date posted: April 27, 2016
Reading Time: 7 minutes Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...
Don’t Miss Our Exclusive CBIE Webinar Next Friday: “How Digital Marketing Can Help You Reach and Recruit More International Students”
Date posted: April 25, 2016
Reading Time: 2 minutes We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital...
Using Your School’s Academic Research to Transform Your Content Marketing Strategy
Date posted: April 20, 2016
Reading Time: 9 minutes Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate...
7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students
Date posted: April 13, 2016
Reading Time: 8 minutes There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A...
Social Media Marketing in China for Student Recruitment
Date posted: April 6, 2016
Reading Time: 10 minutes China has long been established as the world’s largest market for international student recruitment. With a growing middle class and...