06/2017 Posts

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text, photo, and video elements, stories...

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text, photo, and video elements, stories have become a hot topic...

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

Tags: higher education social media, Recruit students on social media, Social Media, social media in education, social media in higher education

What is a brand?“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding...

What is a brand?“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Online Student Recruitment

Tags: branding for schools, content strategy and development, Education Marketing, school branding, school branding examples, student recruitment

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet sites are banned by the...

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet sites are banned by the government, the country has developed ...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click, SEO, Web Design and Development

Tags: Chinese student recruitment, International Student recruitment in China, student recruitment in China

Is your student base getting older? Traditionally, mature students have always been considered to be something of a niche market by most educational institutions, comprising...

Is your student base getting older? Traditionally, mature students have always been considered to be something of a niche market by most educational institutions, comprising a small section of their...

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: mature student recruitment strategy, recruit mature students, recruitment strategies for mature students

Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that will draw in prospective students...

Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that will draw in prospective students can be a challenge. Not...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: content strategies for higher education, content strategy and development, content strategy for student recruitment, higher education content marketing strategy, higher education content strategy