Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to...

Launched in 2009, microblogging site Sina Weibo has long been an important channel for student recruitment in China. Historically one...

While plenty of schools are using Snapchat as part of their organic social media strategy, not many are running paid...

Running a summer camp for children at your language school can be an excellent idea. It’s a great way to...