A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...