Archives for June 2018 | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

Summer Social Media Ideas for Higher Ed Marketers

June 27, 2018


higher education social media marketing

Summer is finally here! For many schools, this time of year is a chance for students and instructors to take a well-earned break, enjoy the...read_more

Summer is finally here! For many schools, this time of year is a chance for students and instructors to take a well-earned break, enjoy the good weather, and return refreshed...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, News, Social Media Marketing

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7 Costly Mistakes Schools Make in Higher Education PPC Campaigns

June 20, 2018


higher education marketing ppc

When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that you only pay for results,...read_more

When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that you only pay for results, PPC essentially presents organizations with...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click

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Developing a Student Lead Scoring System for Your School

June 13, 2018


education marketing

What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what follow-up approaches are most likely...read_more

What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what follow-up approaches are most likely to achieve the best results?These...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

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3 Tactical Approaches to Producing More Effective Education Content Marketing

June 6, 2018


higher education marketing content

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft founder detailed his vision of...read_more

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft founder detailed his vision of a future in which the...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

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