Summer is finally here! For many schools, this time of year is a chance for students and instructors to take...

When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...

What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...