Deciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should...

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Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...

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How to Promote Higher Ed Social Media Posts Effectively

Date posted: February 13, 2019

It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...

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Targeting International Students in the Middle East and North Africa

Date posted: February 6, 2019

The MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and...

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