Perhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...

Whether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...

A target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...

For many schools, a prospective student’s visit to their campus is a crucial final stage of the admissions process. Whether...