Everything You Need to Convert More Students Online
Combining digital marketing and advertising, CRM, SIS, and consulting services, HEM is a one-stop shop for all your digital student recruitment needs. Our range of products and services can empower every aspect of your school’s online presence, helping you to:
- Attract more prospects through digital channels
- Automate and scale your follow-up processes
- Facilitate online applications and enrollments
A partner of institutions of all shapes and sizes for over a decade, we offer everything you need to convert more students online.
HEM was launched in 2008 by founder and CEO Philippe Taza. A former college administrator, Phil started HEM with a goal to provide smart digital marketing strategies to drive student recruitment in a sector that is consistently underserved in this area.
- Universities & Colleges
- Business Schools
- Career Colleges
- Summer Camps & Academic Programs
- K-12 Schools (private and public)
- Language Schools
- And more!
HEM has also become recognized worldwide as a thought leader within the education sector. We deliver a weekly blog that is read by thousands of professionals, as well as monthly webinars attended by hundreds working in marketing, admissions, and administration for schools all over the globe. We also host several presentations at education conferences every year.
By taking a leadership role in the teaching of the latest trends and best practices of digital marketing in the education sector, we demonstrate our belief in the industry and in the value in serving our marketplace. This practice also fuels our employees with continuous opportunities to learn, so that by nature we are always on the top of our game and aware of every trend and nuance in digital marketing across all channels.
HEM recognizes that each institution has its own identity, target audiences, and recruitment goals. We don’t believe in ‘one-size-fits-all’ services, and we work closely with our partners to ensure that their strategies and tactics are uniformly aligned with the character of the school and the behaviours of its audience.
This helps create truly customized solutions and packages that combine digital marketing, consulting, CRM and marketing automation, and SIS software to serve as the engine that drives your digital presence.
Our products and services include:
- Inbound Marketing
- Social Media Marketing
- Content Marketing
- Search and Display Advertising
- Social Media Advertising
- Email Marketing
- And more!
Mautic by HEM CRM and Marketing Automation
- Contact Management
- Campaign Workflow Management
- Automated Email Marketing
- Automated SMS marketing
- Form Creation
- Asset Creation (landing pages, dynamic content)
- Lead Scoring
- And More!
- Application Form Creation
- Student Information System
- Quote Builder
- Virtual Admissions Assistant
- Financial Management
- CRM Integration
- Payment Gateway Integration
- And more!
- Digital Marketing Audits
- Lead Conversion Audits
- Web UX and Accessibility Audits
- Advanced Admissions Consulting
- HubSpot Consulting
- And more!
Whether a big or small client, a university or a K-12 school, or anything in between, HEM approaches all of our clients with the same commitment to excellence and quality. Our methodology is driven by our four core organizational principles, which we strive for in every project we undertake.
Leadership & Expertise
Successful digital student recruitment initiatives involve compelling content, user-friendly design, information architecture, and multichannel web amplification strategies. To achieve this, we have a talented in-house team that is able to combine digital marketing and technology expertise with a burst of creativity for every single project.
As we build strategies, we also build relationships. We sit with our clients, we listen, and then we come up with a plan that is perfect for them. Our team is hard at work to ensure that each of our clients receives a customized and agile solution that meets their distinct needs and objectives.
Value & Quality
The reason why our clients consistently see an increase in ROI and lead generation is because we follow one important principle: never sacrifice quality. We are known for providing effective solutions and timely results without ever undermining the quality of anything that leaves our desks.
Every decision we make and action we take is data-driven. We believe deeply that well-structured measurement parameters and KPIs must be defined in advance of any campaign so that results can be measured clearly, regularly, and accurately.
HEM offers total transparency with regard to the ROI your school is achieving from our services. We share regular performance reports and walk clients through each detail to promote full disclosure and understanding.