Company Overview | Higher Education Marketing

Combining digital marketing and advertising, CRM, SIS, and consulting services, HEM is a one-stop shop for all your digital student recruitment needs. Our range of products and services can empower every aspect of your school’s online presence, helping you to:

Attract more prospects through digital channels
Automate and scale your follow-up processes
Facilitate online applications and enrollments

A partner of institutions of all shapes and sizes for over a decade, we offer everything you need to convert more students online.

HEM was launched in 2008 by founder and CEO Philippe Taza. A former college administrator, Phil started HEM with a goal to provide smart digital marketing strategies to drive student recruitment in a sector that is consistently underserved in this area.

Universities & Colleges
Business Schools
Career Colleges
Summer Camps & Academic Programs
K-12 Schools (private and public)
Language Schools
And more!

HEM has also become recognized worldwide as a thought leader within the education sector. We deliver a weekly blog that is read by thousands of professionals, as well as monthly webinars attended by hundreds working in marketing, admissions, and administration for schools all over the globe. We also host several presentations at education conferences every year.

By taking a leadership role in the teaching of the latest trends and best practices of digital marketing in the education sector, we demonstrate our belief in the industry and in the value in serving our marketplace. This practice also fuels our employees with continuous opportunities to learn, so that by nature we are always on the top of our game and aware of every trend and nuance in digital marketing across all channels.

Our Solutions

HEM recognizes that each institution has its own identity, target audiences, and recruitment goals. We don’t believe in ‘one-size-fits-all’ services, and we work closely with our partners to ensure that their strategies and tactics are uniformly aligned with the character of the school and the behaviours of its audience.

This helps create truly customized solutions and packages that combine digital marketing, consulting, CRM and marketing automation, and SIS software to serve as the engine that drives your digital presence.

Whether a big or small client, a university or a K-12 school, or anything in between, HEM approaches all of our clients with the same commitment to excellence and quality. Our methodology is driven by our four core organizational principles, which we strive for in every project we undertake.

Leadership & Expertise

Successful digital student recruitment initiatives involve compelling content, user-friendly design, information architecture, and multichannel web amplification strategies. To achieve this, we have a talented in-house team that is able to combine digital marketing and technology expertise with a burst of creativity for every single project.

Relationships

As we build strategies, we also build relationships. We sit with our clients, we listen, and then we come up with a plan that is perfect for them. Our team is hard at work to ensure that each of our clients receives a customized and agile solution that meets their distinct needs and objectives.

Value & Quality

The reason why our clients consistently see an increase in ROI and lead generation is because we follow one important principle: never sacrifice quality. We are known for providing effective solutions and timely results without ever undermining the quality of anything that leaves our desks.

Data-Driven Results

Every decision we make and action we take is data-driven. We believe deeply that well-structured measurement parameters and KPIs must be defined in advance of any campaign so that results can be measured clearly, regularly, and accurately.

HEM offers total transparency with regard to the ROI your school is achieving from our services. We share regular performance reports and walk clients through each detail to promote full disclosure and understanding.

Define

Define specific goals for your school to ensure that strategy, design, content and measurement are finely tuned to deliver on your strategic objectives.

Measure

Calibrate your school's online analytics across different platforms and channels to measure your success.

Report

Review regular reports to track the performance of your school's campaigns and strategies.

Analyze

Study key performance indicators across all of your digital channels to identify areas that require improvement.

Optimize

Drive continuous improvements and increase the ROI of your strategies by testing new tactics and approaches.

HEM was able to configure and connect various platforms so we have the insight we need from each campaign to be able to make data-driven decisions!

David Kynan

Acting Director of Marketing & Communications

McGill University School of Continuing Studies

I have truly valued the partnership developed with the HEM team. Having an extended team to be able to brainstorm and test ideas with has been extremely beneficial to helping us meet our targets and in most cases, exceeding them. Their ability to develop excellent original content at a pace and frequency is outstanding.”

Tina Ganguly

Senior Marketing Manager

GMAT Europe

Working with HEM has been a pleasure. One of the biggest advantages is the mutual trust. We can rely on HEM’s campaign efforts because they understand the business like no other agency.“

Amir Abou-Roumié

Online Marketing Manager

WU Executive Academy

We are very pleased with the results of HEM’s digital marketing work. Not only are Philippe and his team extremely knowledgeable and professional, they have gone out of their way to help us solve problems and achieve our goals.”

Berenice Cocciolillo

Adjunct Assistant Professor of Italian and Director of Web Communications

John Cabot University

This was the best decision we made in regard to recruiting leads. With HEM’s expertise, patience, and dedication to helping us succeed, we have seen our leads increase significantly over the past 5 years. Can’t live without them now! We would like to compliment Phil and his team for their knowledgeable prompt service. Thanks HEM!

Gwen Donaldson

Owner

Canadian Tourism College

I spend my career looking for companies and professionals of the highest standard, and when I find them, I never leave. Higher Education Marketing is one such organization. HEM demonstrates on a continual basis that they are absolute experts in their field. I would fully recommend them to anyone.“

Heidi Collins

Director, Marketing & Sales

Academy of Learning College

Public schools association CAPS-I
benefits from HEM’s expertise and sector knowledge

The Canadian Association of Public Schools – International (CAPS-I) is a non-profit organization serving member school districts, educational agents and prospective students around the world. When it needed to upgrade its website to make it accessible worldwide, it turned to HEM Education Marketing Solutions. Ever since the successful completion of that project, CAPS-I has remained a client of the agency.

“HEM has been crucial in helping our very small team to provide services to both our members and clients,” says Bonnie McKie, Executive Director, CAPS-I. “They offer the perfect blend of expertise in web design and marketing, combined with strong knowledge of the international education sector in Canada.”

The association serves 130 publicly funded school districts across the country, setting the standard for quality international student programs. Their website is a resource for agents, students and parents to identify appropriate educational opportunities, depending on the student’s language choice, geographic preference and interests. In 2018, it put out a call for proposals to revamp its website and make it available in key student source markets around the world.

“We decided HEM was the best fit, given their focus and expertise in supporting institutions in the international education sector,” McKie says. “They understood what was required to work with our public K-12 sector members.”

HEM migrated the association’s content onto a new open-source platform. They trained CAPS-I staff so that they could easily make updates to the site on a regular basis. The HEM team has remained available for more complex upgrades and support. “Their customer service is amazing,” McKie says. “Whenever we need assistance, they are super responsive.”

The new website has been a huge win for the association. “Our site has been praised by everyone because it is so dynamic, user-friendly and informative,” she says. “School district members appreciate the leads that they receive from their online profiles.”

In addition to the website, CAPS-I has engaged HEM to work on several projects over the last few years, including the implementation of HEM’s proprietary customer relationship management (CRM) software to track leads. The firm has supported CAPS-I’s digital marketing campaigns overseas and domestically to help recruit more homestay hosts in Canada. HEM has also supported the Association’s development of a newsletter for agents to keep them informed about the international education landscape in Canada.

“HEM have been a pleasure to work with from the outset,” McKie says. “They really take the time to get to know their clients and thoroughly understand their needs.”

Bonnie McKie

Executive Director, CAPS-I

Public schools association CAPS-I