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Higher Education Marketing

HEM Academy

Email Marketing for Education

Email Marketing for Education

Email marketing course for education professionals

Create Email Campaigns That Support Student Recruitment

Email gives education teams a direct way to inform, nurture, and follow up with prospective students. When campaigns use relevant data, clear messaging, and well-timed automation, email can generate leads, improve conversion, and deliver a strong return on marketing investment.

This course helps school marketers plan, write, manage, and measure email campaigns across the enrollment journey. You’ll learn about:

  • » The enrolment marketing funnel and the importance of data
  • » An introduction to CRM, marketing automation, email workflows, and lead nurturing
  • » Email campaign and list management
  • » The student enrolment journey and when/how to use email at each stage
  • » How other marketing channels play a role in the marketing mix
  • » Best practices for effective subject lines, copy, creative, CTAs, and template design
  • » Email deliverability, analytics, and reporting
  • » Legal and compliance

In just 3 short classes, we’ll cover the essential concepts of effective email marketing, using practical examples, that cut through the clutter and apply best practices that will enable you to generate more leads and convert more prospective students in your enrollment funnel. We use synchronous (live) instruction that is delivered virtually.

Course fees are $399 USD per registrant. Use PROMO CODE GET2SAVE10 at checkout to receive a 10% discount when 2 or more seats are booked from the same institution.

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    Hear what some of our previous HEM Academy attendees had to say

"Just completed the HEM Academy SEO course - I have already been putting my new knowledge to use and am excited to see where I can take it! Thank you for putting on the great course - I look forward to the next one I can join!" - MK, Vancouver, BC

"I found it extremely useful getting the background knowledge of each of the tools, processes, and concepts discussed. The practical applications really allowed me to gain a full understanding of the process." - TS, Halifax NS

"I liked the various exercises because they 'forced' me (in a good way!) to play with analytics and find the data." - GF, London, UK

"Our instructor was excellent at delivering the actual content... He made it quite easy to follow along and understand the material especially as a complete newbie!" - MN, Oshawa, ON

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  • Explore how HEM helps schools improve student recruitment and enrollment.
  • Talk to our team about your goals, challenges, and growth opportunities.

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