Community Colleges & Universities | Education Marketing Analytics
Higher Education Marketing

Are you a Community College?

Do you know where your marketing dollars are best spent? Analytics-driven marketing provides access to cold hard numbers in real time, effectively removing the guesswork from your community college’s marketing.
With an analytics-based culture in place, you can improve the overall efficiency of marketing strategies and ROI, ensuring the most bang for your buck. This data-driven approach can help your community college target a variety of prospective student markets (from full time and continuing education students to distance learners and international applicants) with equal effectiveness and skill.
Higher Education Marketing’s analytics-driven services include:

 Measure, report, analyze, and optimize the ROI of every Web marketing initiative and channel.

 Optimize your website to generate organic traffic from search engines.

 Market specific programs to different student groups and departments.

 Optimize your website with engaging aesthetics and effective content management systems.

 Leverage sites like Facebook, Twitter and Linkedin to allow target audience interaction and real-time word of mouth marketing.

 Create templates, custom school apps, fit-to-screen mobile versions of websites and more to leverage the smartphone Web experience.

To get an understanding of what analytics-driven marketing can do for your online lead generation, please click on a case study below.
Higher Education Marketing is a member of the BCCC and the OACC.