Are you a University?
Do you know where your marketing dollars are best spent? With an analytics-driven marketing plan and process, you can have access to cold hard numbers in real-time, effectively removing the guesswork from your university’s marketing.
With an analytics-based culture in place, your university can improve the overall efficiency of marketing strategies and maximize your ROI. This data-based approach can help your university target a variety of prospective student markets (from full time and continuing education students to distance learners and international applicants) with equal effectiveness and skill, ensuring the most bang for your buck.
Higher Education Marketing’s analytics-driven services include:
Measure, report, analyze, and optimize the ROI of every Web marketing initiative and channel.
Optimize your website to generate organic traffic from search engines.
Market specific programs to different student groups and departments.
Optimize your website with engaging aesthetics and effective content management systems.
Leverage sites like Facebook, Twitter and Linkedin to allow target audience interaction and real-time word of mouth marketing.
Create templates, custom school apps, fit-to-screen mobile versions of websites and more to leverage the smartphone Web experience.
To get an understanding of what analytics-driven marketing can do for your online lead generation, please click on a case study below.
Higher Education Marketing is a member of the BCCC and the OACC.