Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips

Reading Time: < 1 minuteCut out the middleman with SMS Alerts and interact directly with current and prospective students. Deliver information about open houses, programs, admissions, events, and more right to your audience’s cell phone.

Reading Time: 3 minutesMore and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.

Reading Time: 2 minutesWe all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.

Reading Time: < 1 minuteHigher Education Marketing will be attending the third annual Strategic Enrolment Marketing and Management Forum in Toronto on April 14th. Find out more about the event and a special registration discount.

The Benefit to Linking Google Products

Date posted: March 25, 2011

Reading Time: 2 minutesIs there any benefit to linking Google products? Higher Education Marketing illustrates what it can do for your school’s online visibility and rank on search engine results pages.

The Wonderful World of Google Products

Date posted: March 25, 2011

Reading Time: 3 minutesThere is much more to Google than search. Higher Education Marketing uses a combination of Google products to deliver analytics driven marketing results. Click here to discover the wonderful world of Google Products.

Reading Time: 3 minutesWhat exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.

Reading Time: 2 minutesHigher Education Marketing will be working with Stéphane Hamel. The esteemed Web analytics and eBusiness expert will play an advisory role, allowing Higher Education Marketing to further expand and improve the analytical capabilities of our clients. Find out more.Higher Education Marketing will be working with Stéphane Hamel. The esteemed Web analytics and eBusiness expert will play an advisory role, allowing Higher Education Marketing to further expand and improve the analytical capabilities of our clients. Find out more.

Thinking of Going Mobile?

Date posted: January 26, 2011

Reading Time: 2 minutesHave you been thinking about going mobile? You should be. Every day there are more and more advantages to developing a mobile friendly website. Find out how your school's site can benefit from Higher Education Marketing's SMS Mobile Marketing and SMS Alerts.

Higher Education Marketing Looks at Pay Per Click Marketing

Date posted: January 26, 2011

Reading Time: 3 minutesHigher Education Marketing founder Philippe Taza shares his thoughts on Pay Per Click Marketing. What should you know about this increasingly important search engine marketing tactic? Click here to see why you should use it and how you can avoid some common mistakes.