Analytics

Reading Time: 2 minutes Google Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make...

Reading Time: 2 minutes Big data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and...

Reading Time: 4 minutes Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...

Reading Time: 2 minutes As it often happens in the Google world, companies bought by the search engine giant are often gobbled up and...

Reading Time: 2 minutes It looks as if Google’s secure SSL search is catching on, as Firefox looks set to adopt it. Here’s what Johnathan Nightingale,...

Reading Time: 2 minutes Way back in November 2011, Google came out and told users of its analytics that it would be adding email...

Reading Time: 2 minutes It’s always been a challenge to measure social media, since activity can occur both on and off your college website....

Reading Time: < 1 minute Some interesting changes happening in the Google world lately. First comes news that Google Analytics has updated the list of...

Reading Time: < 1 minute We’ve often discussed the increasing importance of both Google Analytics and a comprehensive social media plan (that incorporates your content...

Reading Time: 3 minutes Google Analytics is a powerful analytics tool that can give your school the chance to see, in real time, how...