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Higher Education Marketing

Planning an Education Website Design Project

August 29, 2018


higher ed marketing web design

The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about different courses, facilities, and locations, education websites are more difficult...read_more

The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about different courses, facilities, and locations, education websites are more difficult...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, SEO, Web Design and Development

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How and When to Use A/B Testing in Online Student Recruitment

May 9, 2018


higher ed a/b test

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for digital marketers, A/B tests are used by companies both large...read_more

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for digital marketers, A/B tests are used by companies both large...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Web Design and Development

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4 Ways to Make Your School’s CTAs More Compelling

February 21, 2018


digital marketing for higher education

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious....read_more

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious....read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Social Media Marketing, Web Design and Development

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2017’s Best Higher Ed Marketing Holiday Videos!

December 20, 2017


higher ed marketing

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday season, schools around the world have been working hard to...read_more

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday season, schools around the world have been working hard to...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, International Recruitment, News

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Optimizing Your Strategy for Mobile Student Recruitment

November 8, 2017


higher education marketing

The trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be able to carry over their activities from one device to...read_more

The trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be able to carry over their activities from one device to...read_more

CATEGORIES: Blog, Branding and Web Design, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing


5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate

September 6, 2017


higher education marketing

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, Web Design and Development

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Beyond ESL: Language School Marketing for Non-English Courses

August 23, 2017


language school marketing

While English remains the most in-demand language for education, there are countless students around the globe who are eager to learn other languages. Language school marketers that offer non-English courses...read_more

While English remains the most in-demand language for education, there are countless students around the globe who are eager to learn other languages. Language school marketers that offer non-English courses...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Social Media Marketing

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Creating Digital Student Communities for Education Lead Generation

August 9, 2017


education lead generation

What is a digital community? While there is no single definition, and much will depend on your student base and its needs, a digital community is made up of current...read_more

What is a digital community? While there is no single definition, and much will depend on your student base and its needs, a digital community is made up of current...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Social Media Marketing

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5 Steps to More Unique & Impactful School Branding

June 23, 2017


branding for schools

What is a brand?“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...read_more

What is a brand?“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Online Student Recruitment

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Developing Effective Recruitment Strategies for Mature Students

June 14, 2017


higher education marketing

Is your student base getting older? Traditionally, mature students have always been considered to be something of a niche market by most educational institutions, comprising a small section of their...read_more

Is your student base getting older? Traditionally, mature students have always been considered to be something of a niche market by most educational institutions, comprising a small section of their...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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