Content Development

When discussing new opportunities for international students, experts are often keen to talk up the prospects of markets like India, China, Latin America, and Southeast Asia. These places have developing...

When discussing new opportunities for international students, experts are often keen to talk up the prospects of markets like India, China, Latin America, and Southeast Asia. These places have developing...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Mobile Marketing, News, Online Student Recruitment, Social Media Marketing, Web Design and Development

Tags: European student recruitment, international recruitment campaigns, international student recruitment, International student recruitment in Europe, international student recruitment strategies, language school marketing, language school student recruitment, recruiting students from Europe, university student recruitment strategies

The location of a school can be a huge factor in the decision-making process of prospective students at all levels. Whether they are looking at future career opportunities after they...

The location of a school can be a huge factor in the decision-making process of prospective students at all levels. Whether they are looking at future career opportunities after they...

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: Content marketing, digital student recruitment, higher ed social media marketing, higher ed strategy, international student recruitment, Local student recruitment, online student recruitment, recruit students online, Social Media

While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range of countries and regions than ever before, local students still...

While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range of countries and regions than ever before, local students still...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO, Social Media Marketing

Tags: digital marketing for schools, Local student recruitment, local student recruitment plan, local student recruitment strategy, Strategic marketing for student recruitment, student recruitment strategies

We’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what that means? It’s time for our annual rundown of the...

We’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what that means? It’s time for our annual rundown of the...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, News, Online Student Recruitment

Tags: college holiday videos, higher ed, higher ed holiday videos, higher ed marketing, Higher Education Marketing, university holiday videos

Diversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and regions prevents your school from becoming overly dependent on a...

Diversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and regions prevents your school from becoming overly dependent on a...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing, Web Design and Development

Tags: international recruitment, international student recruitment, recruit international students, recruiting international students

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital marketing mix – like paid advertising – can be easily...

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital marketing mix – like paid advertising – can be easily...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

Tags: Content marketing, content marketing for education, content marketing for higher education, content marketing for student recruitment, content strategies for schools, education content marketing, higher education content strategy

What would you say if you were asked to describe your school in one or two sentences? How about if you were asked to list your main selling points? Or...

What would you say if you were asked to describe your school in one or two sentences? How about if you were asked to list your main selling points? Or...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

Tags: online student recruitment, recruitment message, recruitment messages, recruitment messages samples, student recruitment strategies

Have you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at the Oscars?  Or chosen a restaurant because there was a...

Have you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at the Oscars?  Or chosen a restaurant because there was a...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: content strategies for higher education, higher education social media marketing, marketing plan for student recruitment, student recruitment plan, student recruitment strategy

Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have sought to expand over the years from their own particular...

Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have sought to expand over the years from their own particular...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

Tags: higher ed social media marketing, LinkedIn for schools, LinkedIn for student lead generation, LinkedIn for universities, Social media ad platforms for recruiting students, Social Media marketing for schools

Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective students, an FAQs page can be the first port of...

Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective students, an FAQs page can be the first port of...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO, Web Design and Development

Tags: content strategies for schools, education marketing SEO, education website, education website best practices, education website design, higher education website best practices, Web Design and Development