Content Development

Diversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and regions prevents your school from becoming overly dependent on a...

Diversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and regions prevents your school from becoming overly dependent on a...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing, Web Design and Development

Tags: international recruitment, international student recruitment, recruit international students, recruiting international students

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital marketing mix – like paid advertising – can be easily...

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital marketing mix – like paid advertising – can be easily...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

Tags: Content marketing, content marketing for education, content marketing for higher education, content marketing for student recruitment, content strategies for schools, education content marketing, higher education content strategy

What would you say if you were asked to describe your school in one or two sentences? How about if you were asked to list your main selling points? Or...

What would you say if you were asked to describe your school in one or two sentences? How about if you were asked to list your main selling points? Or...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

Tags: online student recruitment, recruitment message, recruitment messages, recruitment messages samples, student recruitment strategies

Have you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at the Oscars?  Or chosen a restaurant because there was a...

Have you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at the Oscars?  Or chosen a restaurant because there was a...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: content strategies for higher education, higher education social media marketing, marketing plan for student recruitment, student recruitment plan, student recruitment strategy

Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have sought to expand over the years from their own particular...

Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have sought to expand over the years from their own particular...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

Tags: higher ed social media marketing, LinkedIn for schools, LinkedIn for student lead generation, LinkedIn for universities, Social media ad platforms for recruiting students, Social Media marketing for schools

Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective students, an FAQs page can be the first port of...

Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective students, an FAQs page can be the first port of...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO, Web Design and Development

Tags: content strategies for schools, education marketing SEO, education website, education website best practices, education website design, higher education website best practices, Web Design and Development

Wouldn’t it be great if one day’s work could generate leads for your school for years to come?That’s the beauty of what digital marketing experts call ‘evergreen content’. These timeless...

Wouldn’t it be great if one day’s work could generate leads for your school for years to come?That’s the beauty of what digital marketing experts call ‘evergreen content’. These timeless...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, SEO

Tags: Content marketing, content marketing for education, content marketing for student recruitment, content strategy and development, education content marketing, education marketing content

The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about different courses, facilities, and locations, education websites are more difficult...

The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about different courses, facilities, and locations, education websites are more difficult...

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, SEO, Web Design and Development

Tags: branding and web design, education website design, higher ed website design higher education web design, higher ed websites, web development for schools

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

Tags: Content marketing, content marketing for student recruitment, content strategies for higher education, content strategy and development, content strategy for student recruitment, education content marketing, education marketing content

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: higher eduation social media marketing, higher education social media marketing, international student recruitment, recruit international students, Recruit students on social media, recruiting international students