Content Development

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

Tags: content marketing for student recruitment, content strategies for higher education, content strategy and development, content strategy for student recruitment, education content marketing, education marketing content

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: higher eduation social media marketing, higher education social media marketing, international student recruitment, recruit international students, Recruit students on social media, recruiting international students

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Mobile Marketing, Online Student Recruitment, Social Media Marketing

Tags: Intenrational student recruitment in Africa, international higher education marketing, international recruitment campaigns, international student recruitment, Recruiting international students from Africa

Of all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been the most successful. Introduced in 2016, it is now the...

Of all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been the most successful. Introduced in 2016, it is now the...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Social Media Marketing

Summer is finally here! For many schools, this time of year is a chance for students and instructors to take a well-earned break, enjoy the good weather, and return refreshed...

Summer is finally here! For many schools, this time of year is a chance for students and instructors to take a well-earned break, enjoy the good weather, and return refreshed...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, News, Social Media Marketing

Tags: facebook marketing for schools, Instagram marketing strategies for higher education, social media ideas for higher ed, social media in higher education, Twitter for student recruitment, using social media in higher education

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft founder detailed his vision of a future in which the...

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft founder detailed his vision of a future in which the...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

Tags: content development, content marketing for education, content strategies for higher education, content strategy for student recruitment, education content marketing, higher education content marketing

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

Tags: develop and leverage student personas, higher education inbound marketing, international higher education marketing, international recruitment campaigns, international student recruitment, student persona development, student personas

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection Regulation (GDPR), which is due to come into effect on...

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection Regulation (GDPR), which is due to come into effect on...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment, Web Design and Development

Tags: Education lead management, Education Marketing, education marketing campaigns, Email marketing for student recruitment, higher ed marketing, student inquiry follow-up

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for digital marketers, A/B tests are used by companies both large...

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for digital marketers, A/B tests are used by companies both large...

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Web Design and Development

Tags: A/b testing in student recruitment, a/b tests in student recruitment, Conversion Rate Optimization, generate quality student leads, online student recruitment

In 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million users, having been around for seven. As of 2018, Instagram...

In 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million users, having been around for seven. As of 2018, Instagram...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Social Media Marketing

Tags: higher eduation social media marketing, Recruit students on Twitter, Recruiting Students on Twitter, Social Media marketing for schools, Twitter for student recruitment