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Higher Education Marketing

5 Types of Social Proof Your Student Recruitment Plans Need

October 17, 2018


education marketing strategy

Have you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at the Oscars?  Or chosen a restaurant because there was a...read_more

Have you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at the Oscars?  Or chosen a restaurant because there was a...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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The Value of LinkedIn for Student Lead Generation

October 10, 2018


linkedin for highered

Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have sought to expand over the years from their own particular...read_more

Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have sought to expand over the years from their own particular...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages

October 3, 2018


Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective students, an FAQs page can be the first port of...read_more

Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective students, an FAQs page can be the first port of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO, Web Design and Development

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Evergreen Thinking: Creating Education Marketing Content that Lasts

September 12, 2018


ed marketing content

Wouldn’t it be great if one day’s work could generate leads for your school for years to come?That’s the beauty of what digital marketing experts call ‘evergreen content’. These timeless...read_more

Wouldn’t it be great if one day’s work could generate leads for your school for years to come?That’s the beauty of what digital marketing experts call ‘evergreen content’. These timeless...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, SEO

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Planning an Education Website Design Project

August 29, 2018


higher ed marketing web design

The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about different courses, facilities, and locations, education websites are more difficult...read_more

The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about different courses, facilities, and locations, education websites are more difficult...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, SEO, Web Design and Development

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Developing Education Marketing Content for Each Stage of the Enrollment Funnel

August 8, 2018


ed marketing

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...read_more

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

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Tailoring Your Social Media Marketing Strategy to Recruit International Students

August 1, 2018


Social media for education

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International Student Recruitment in Africa

July 18, 2018


Education marketing in Africa

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...read_more

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Mobile Marketing, Online Student Recruitment, Social Media Marketing

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5 Ways to Use Facebook Live for Student Recruitment

July 4, 2018


student recruitment for Facebook

Of all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been the most successful. Introduced in 2016, it is now the...read_more

Of all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been the most successful. Introduced in 2016, it is now the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Social Media Marketing


Summer Social Media Ideas for Higher Ed Marketers

June 27, 2018


higher education social media marketing

Summer is finally here! For many schools, this time of year is a chance for students and instructors to take a well-earned break, enjoy the good weather, and return refreshed...read_more

Summer is finally here! For many schools, this time of year is a chance for students and instructors to take a well-earned break, enjoy the good weather, and return refreshed...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, News, Social Media Marketing

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