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Higher Education Marketing

A Higher Ed Marketer’s Guide to Email Lead Nurturing

October 19, 2015


Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...read_more

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation

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5 Essentials of a Successful Inbound Marketing Strategy

September 23, 2015


inbound marketing description

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Marketing, SEO, Social Media Marketing

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Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator

September 16, 2015


The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?

August 21, 2015


content strategy for unbundled education

Why buy a whole album when you can just download the one or two songs you really want from iTunes? Why subscribe to a whole TV channel when you can just...read_more

Why buy a whole album when you can just download the one or two songs you really want from iTunes? Why subscribe to a whole TV channel when you can just...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News

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Rebranding Your School Successfully

August 14, 2015


higher education branding

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any organization, instantly conveying to consumers an intangible identity that differentiates...read_more

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any organization, instantly conveying to consumers an intangible identity that differentiates...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing

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4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment

August 12, 2015


website content strategy for student recruitment

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason...read_more

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use

August 6, 2015


content strategy for student recruitement

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some of the latest “augmented reality” trends in education marketing. Campus tours...read_more

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some of the latest “augmented reality” trends in education marketing. Campus tours...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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5 Brand-Building Videos Your School’s Website is Probably Missing

June 12, 2015


video content marketing for student recruitment

Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their learning community - and the degree to which you offer...read_more

Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their learning community - and the degree to which you offer...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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3 Sections of Your School’s Website that Should TELL but Never SELL

May 11, 2015


education content marketing

Digital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to be of use to target audiences, but is really only...read_more

Digital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to be of use to target audiences, but is really only...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers

May 6, 2015


mobile student recruitment

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing

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