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Higher Education Marketing

4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment

August 12, 2015


website content strategy for student recruitment

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason...read_more

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use

August 6, 2015


content strategy for student recruitement

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some of the latest “augmented reality” trends in education marketing. Campus tours...read_more

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some of the latest “augmented reality” trends in education marketing. Campus tours...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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5 Brand-Building Videos Your School’s Website is Probably Missing

June 12, 2015


video content marketing for student recruitment

Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their learning community - and the degree to which you offer...read_more

Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their learning community - and the degree to which you offer...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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3 Sections of Your School’s Website that Should TELL but Never SELL

May 11, 2015


education content marketing

Digital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to be of use to target audiences, but is really only...read_more

Digital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to be of use to target audiences, but is really only...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers

May 6, 2015


mobile student recruitment

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing

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Anatomy of a Higher Ed Testimonial

April 29, 2015


Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take many forms and formats; from short quotes, to full student...read_more

Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take many forms and formats; from short quotes, to full student...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization

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10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns

April 13, 2015


Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a straightforward communications tool used to communicate directly with prospects and...read_more

Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a straightforward communications tool used to communicate directly with prospects and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing

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Creating Effective CTAs (Calls to Action) For Your Higher Ed Website

March 26, 2015


Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate...read_more

Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Web Design and Development

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How to Attract Students by Showcasing Your Instructors Online

March 18, 2015


promoting faculty for student recruitment

Visitors to your website and social media channels are hoping to get an insider view of what life will be like for them as students. Alumni testimonials, virtual tours, and...read_more

Visitors to your website and social media channels are hoping to get an insider view of what life will be like for them as students. Alumni testimonials, virtual tours, and...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, International Recruitment, Social Media Marketing

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42 Content Angles to Jumpstart Your Next Blog Post

March 9, 2015


Person with Bloggers Block

Producing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge, particularly if the dreaded writer’s block has set in. There’s...read_more

Producing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge, particularly if the dreaded writer’s block has set in. There’s...read_more

CATEGORIES: Blog, Content Development

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