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Higher Education Marketing

Anatomy of a Higher Ed Testimonial

April 29, 2015


Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take many forms and formats; from short quotes, to full student...read_more

Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take many forms and formats; from short quotes, to full student...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization

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10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns

April 13, 2015


Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a straightforward communications tool used to communicate directly with prospects and...read_more

Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a straightforward communications tool used to communicate directly with prospects and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing

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Creating Effective CTAs (Calls to Action) For Your Higher Ed Website

March 26, 2015


Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate...read_more

Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Web Design and Development

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How to Attract Students by Showcasing Your Instructors Online

March 18, 2015


promoting faculty for student recruitment

Visitors to your website and social media channels are hoping to get an insider view of what life will be like for them as students. Alumni testimonials, virtual tours, and...read_more

Visitors to your website and social media channels are hoping to get an insider view of what life will be like for them as students. Alumni testimonials, virtual tours, and...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, International Recruitment, Social Media Marketing

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42 Content Angles to Jumpstart Your Next Blog Post

March 9, 2015


Person with Bloggers Block

Producing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge, particularly if the dreaded writer’s block has set in. There’s...read_more

Producing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge, particularly if the dreaded writer’s block has set in. There’s...read_more

CATEGORIES: Blog, Content Development

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Blogging Best Practices for Student Recruitment

January 15, 2015


Thursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a FREE, 30 minute webinar for higher ed marketers entitled, Blogging Best Practices...read_more

Thursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a FREE, 30 minute webinar for higher ed marketers entitled, Blogging Best Practices...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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Tips and Tools for Generating Great Topics for Higher Ed Blogging

January 13, 2015


If you are responsible for a regular blog post, you know how hard it can be to keep the ideas flowing for your next post.  Even when you have prepared,...read_more

If you are responsible for a regular blog post, you know how hard it can be to keep the ideas flowing for your next post.  Even when you have prepared,...read_more

CATEGORIES: Blog, Content Development, SEO

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The Top 10 HEM Blog Posts of 2014

January 7, 2015


Happy New Year and welcome to our first blog post of 2015! We are very excited about the future of digital marketing in higher ed and look forward to bring to...read_more

Happy New Year and welcome to our first blog post of 2015! We are very excited about the future of digital marketing in higher ed and look forward to bring to...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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The Best of 2014 Higher Ed Holiday Greetings

December 29, 2014


It is that time of year again and holiday greetings are featured on college and university web sites all over the higher ed world. This “Best of 2014” list offers up a...read_more

It is that time of year again and holiday greetings are featured on college and university web sites all over the higher ed world. This “Best of 2014” list offers up a...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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3 Questions to Ask to Improve Student Engagement with your Marketing Content

December 22, 2014


Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a prospective student with your print collateral, website or social media...read_more

Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a prospective student with your print collateral, website or social media...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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