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Higher Education Marketing

Optimizing Your College’s Press Releases

March 29, 2012


As we discussed in our post on using PR for SEO, press releases can be something of a hidden weapon in your college marketing department’s SEO arsenal. If used properly,...read_more

As we discussed in our post on using PR for SEO, press releases can be something of a hidden weapon in your college marketing department’s SEO arsenal. If used properly,...read_more

CATEGORIES: Blog, Content Development, SEO

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It’s a Snap – One Aussie University’s Bloody Viral Ad

March 28, 2012


You might not have heard of Australia's Central University of Technology, but you may soon enough. The school recently released a strange, borderline surreal online ad that has gone viral,...read_more

You might not have heard of Australia's Central University of Technology, but you may soon enough. The school recently released a strange, borderline surreal online ad that has gone viral,...read_more

CATEGORIES: Blog, Content Development, News

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Thinking of Redesign Your Website? Start Here!

February 28, 2012


Everything can use a good update now and again, and Web design is no different. Like school curriculums, facilities and other admin and marketing resources and materials, your college website...read_more

Everything can use a good update now and again, and Web design is no different. Like school curriculums, facilities and other admin and marketing resources and materials, your college website...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development

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The Benefits of Using a Sitemap

February 16, 2012


As we discussed in a previous post, sitemaps can help boost your online presence. Why, then, are they so underestimated? The issue tends to center on the idea that if a...read_more

As we discussed in a previous post, sitemaps can help boost your online presence. Why, then, are they so underestimated? The issue tends to center on the idea that if a...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, SEO, Web Design and Development

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3 Steps to Create an Effective Student Blog

November 24, 2011


In our last post, we discussed why creating a student blog is a great way to stand out from your competition. We showed how the theme and format of this...read_more

In our last post, we discussed why creating a student blog is a great way to stand out from your competition. We showed how the theme and format of this...read_more

CATEGORIES: Blog, Content Development

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Why Your School Needs A Student Blog

November 23, 2011


Source As schools rely increasingly on social media to interact with prospects and students, blogs have taken the backseat in many schools’ online marketing strategy. Blogs are pivotal tools in building...read_more

Source As schools rely increasingly on social media to interact with prospects and students, blogs have taken the backseat in many schools’ online marketing strategy. Blogs are pivotal tools in building...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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4 Steps To Improve Your School’s Video Rankings on YouTube

November 15, 2011


A recent study shows that YouTube is one of college students’ favorite platforms to look for information and entertainment. It is a unique opportunity for your school to catch prospects’...read_more

A recent study shows that YouTube is one of college students’ favorite platforms to look for information and entertainment. It is a unique opportunity for your school to catch prospects’...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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How to get More Comments on Your School Blog

November 10, 2011


So you’ve set up a school blog (or blogs for numerous departments) and are now posting regularly. How do you create a community of regular readers and visitors who are...read_more

So you’ve set up a school blog (or blogs for numerous departments) and are now posting regularly. How do you create a community of regular readers and visitors who are...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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US Schools Learning to Blog Effectively

September 19, 2011


As we discussed last week, the use of social media is soaring at US colleges and universities. It's clear that most of these institutions of higher education have been very...read_more

As we discussed last week, the use of social media is soaring at US colleges and universities. It's clear that most of these institutions of higher education have been very...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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3 Reasons Your School Needs A Student Blog

September 2, 2011


While some schools have been multiplying student blogs, many educational institutions are still reluctant to let their students do their PR. Although they require stringent rules and a well thought...read_more

While some schools have been multiplying student blogs, many educational institutions are still reluctant to let their students do their PR. Although they require stringent rules and a well thought...read_more

CATEGORIES: Blog, Content Development

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