Content Development

Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts...

Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

Tags: education lead generation, generate quality student leads, student recruitment content strategy

At this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their overall digital marketing strategy. Content has long been arguably the...

At this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their overall digital marketing strategy. Content has long been arguably the...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

Tags: education lead generation, generate more student inquiries, higher education content marketing

When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success. Incorporating the latest functionality into social content before your competition...

When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success. Incorporating the latest functionality into social content before your competition...

CATEGORIES: Blog, Content Development, Education Lead Generation, Mobile Marketing, Social Media Marketing

Tags: generate more student inquiries, online student recruitment, Social Media marketing for schools

Online student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of creative ideas to improve lead generation for their institution. The...

Online student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of creative ideas to improve lead generation for their institution. The...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click, Social Media Marketing

Tags: content strategy and development, online student recruitment, ppc marketing for higher education

Love it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented reality app based on the popular anime franchise has taken...

Love it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented reality app based on the popular anime franchise has taken...

CATEGORIES: Blog, Content Development, Education Lead Generation, Mobile Marketing

Tags: content strategy and development, education lead generation, generate more student enquiries, Mobile Marketing, online student recruitment

As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online retail sites like Amazon and eBay offer recommendations based on...

As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online retail sites like Amazon and eBay offer recommendations based on...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, Web Design and Development

Tags: content strategy and development, higher ed marketing, international student recruitment, online student recruitment

Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...

Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing, Student retention

Tags: branding for schools, College Marketing Coordinator Tips, content strategy and development, Education Marketing, student recruitment, student retention

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment

Tags: College Marketing Coordinator Tips, content strategy and development, Higher Education Marketing, student recruitment

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer enormity of this generation (the largest so far), as well...

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer enormity of this generation (the largest so far), as well...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

Tags: College Marketing Coordinator Tips, content strategy and development, Education Marketing Tips, Millennial student recruitment, social media marketing, student recruitment

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...

CATEGORIES: Blog, Content Development, Education Marketing, Online Student Recruitment, Social Media Marketing

Tags: College Marketing Coordinator Tips, Content marketing, content strategy and development, Education Marketing Tips, Higher Education Marketing, student recruitment