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Higher Education Marketing

“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME

May 11, 2016


content strategy for student recruitment

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

CATEGORIES: Blog, Content Development, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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Using Your School’s Academic Research to Transform Your Content Marketing Strategy

April 20, 2016


Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate student in Cambridge in the 1960s when he helped prove...read_more

Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate student in Cambridge in the 1960s when he helped prove...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students

April 13, 2016


mobile student recruitment

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A 2015 Pew survey revealed that a whopping 86% of 18-29 year...read_more

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A 2015 Pew survey revealed that a whopping 86% of 18-29 year...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Online Student Recruitment

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Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing?

March 30, 2016


international student recruitment

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...read_more

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...read_more

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment

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Recruiting Students from Latin America: Market Trends & Digital Tactics

March 16, 2016


recruiting students from Latin America

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...read_more

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Pay per Click, Social Media Marketing

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8 Ways to Recycle Student Testimonials for Maximum Recruitment Mileage

March 2, 2016


student recruitment content strategy

Testimonials are one of the most powerful and enduring marketing tools out there. When was the last time you tried a new restaurant or made an important purchase without first scanning...read_more

Testimonials are one of the most powerful and enduring marketing tools out there. When was the last time you tried a new restaurant or made an important purchase without first scanning...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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Announcing HEM’s New eBook: Digital Marketing Solutions for Education Institutions

February 19, 2016


HEM digital marketing ebook

Taking a Look at 2015's Top Trends to Make Recommendations for 2016! To get your school's marketing efforts off to a great start in 2016, the fourth edition of our annual...read_more

Taking a Look at 2015's Top Trends to Make Recommendations for 2016! To get your school's marketing efforts off to a great start in 2016, the fourth edition of our annual...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, News

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6 Ways Language Schools Can Boost Student Recruitment through Social Media

February 17, 2016


social media student recruitment strategy

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these referrals are still important, more and more students are taking...read_more

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these referrals are still important, more and more students are taking...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, Online Student Recruitment, Social Media Marketing

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9 Ways to Tune Up Your Recruitment Marketing for Today’s “Typical“ Student

February 10, 2016


The typical college student today is very different from that of the past. The fairly accurate stereotype of the young, middle class, white, full-time, male student back in the 50s...read_more

The typical college student today is very different from that of the past. The fairly accurate stereotype of the young, middle class, white, full-time, male student back in the 50s...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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6 Online Video Platforms for Improving your School’s Content Marketing

February 3, 2016


video content marketing schools

Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some form of marketing through video channels is a must when...read_more

Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some form of marketing through video channels is a must when...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation

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