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Higher Education Marketing

Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students

June 15, 2016


student recruitment strategies

From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions secured on the golf course, at corporate cocktails, and of...read_more

From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions secured on the golf course, at corporate cocktails, and of...read_more

CATEGORIES: Blog, Content Development, Education Marketing, News

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Tips for Promoting Blended Learning to Recruit the “Unreachable” Student

June 8, 2016


recruiting non-traditional students

“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to strictly online educational models that suffer for lack of human...read_more

“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to strictly online educational models that suffer for lack of human...read_more

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment, News, Online Student Recruitment

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4 Reasons to Incorporate Social Responsibility into Your University’s Student Recruitment Strategy

June 1, 2016


education marketing

Growing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility, and social inclusion,  young people today have developed a strong...read_more

Growing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility, and social inclusion,  young people today have developed a strong...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, News

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7 Signs Your Website is Sabotaging Student Recruitment

May 25, 2016


The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their online recruitment strategies this year. Specifically, the report looks at...read_more

The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their online recruitment strategies this year. Specifically, the report looks at...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns

May 18, 2016


online student recruitment

Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to look very different this week. As of May 16, LinkedIn...read_more

Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to look very different this week. As of May 16, LinkedIn...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Online Student Recruitment, SEO, Social Media Marketing

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“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME

May 11, 2016


content strategy for student recruitment

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

CATEGORIES: Blog, Content Development, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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Using Your School’s Academic Research to Transform Your Content Marketing Strategy

April 20, 2016


Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate student in Cambridge in the 1960s when he helped prove...read_more

Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate student in Cambridge in the 1960s when he helped prove...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students

April 13, 2016


mobile student recruitment

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A 2015 Pew survey revealed that a whopping 86% of 18-29 year...read_more

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A 2015 Pew survey revealed that a whopping 86% of 18-29 year...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Online Student Recruitment

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Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing?

March 30, 2016


international student recruitment

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...read_more

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...read_more

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment

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Recruiting Students from Latin America: Market Trends & Digital Tactics

March 16, 2016


recruiting students from Latin America

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...read_more

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Pay per Click, Social Media Marketing

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