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Higher Education Marketing

8 Ways to Recycle Student Testimonials for Maximum Recruitment Mileage

March 2, 2016


student recruitment content strategy

Testimonials are one of the most powerful and enduring marketing tools out there. When was the last time you tried a new restaurant or made an important purchase without first scanning...read_more

Testimonials are one of the most powerful and enduring marketing tools out there. When was the last time you tried a new restaurant or made an important purchase without first scanning...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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Announcing HEM’s New eBook: Digital Marketing Solutions for Education Institutions

February 19, 2016


HEM digital marketing ebook

Taking a Look at 2015's Top Trends to Make Recommendations for 2016! To get your school's marketing efforts off to a great start in 2016, the fourth edition of our annual...read_more

Taking a Look at 2015's Top Trends to Make Recommendations for 2016! To get your school's marketing efforts off to a great start in 2016, the fourth edition of our annual...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, News

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6 Ways Language Schools Can Boost Student Recruitment through Social Media

February 17, 2016


social media student recruitment strategy

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these referrals are still important, more and more students are taking...read_more

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these referrals are still important, more and more students are taking...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, Online Student Recruitment, Social Media Marketing

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9 Ways to Tune Up Your Recruitment Marketing for Today’s “Typical“ Student

February 10, 2016


The typical college student today is very different from that of the past. The fairly accurate stereotype of the young, middle class, white, full-time, male student back in the 50s...read_more

The typical college student today is very different from that of the past. The fairly accurate stereotype of the young, middle class, white, full-time, male student back in the 50s...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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6 Online Video Platforms for Improving your School’s Content Marketing

February 3, 2016


video content marketing schools

Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some form of marketing through video channels is a must when...read_more

Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some form of marketing through video channels is a must when...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation

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6 Ways Your Private School Can Boost Inquiries from Parents Online

January 27, 2016


private school recruitment marketing

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email blasts, newspaper ads, brochures, and billboards. As the marketplace grows more...read_more

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email blasts, newspaper ads, brochures, and billboards. As the marketplace grows more...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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4 Types of “ROI Content” Every College Website Should Have

January 8, 2016


content strategy for student recruitment

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation,...read_more

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation,...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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5 Strategic Essentials of Student Recruitment Blogging

December 16, 2015


student persona education marketing

The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium has taken on a life of its own, to the...read_more

The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium has taken on a life of its own, to the...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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Focusing on Faculty to Improve Student Recruitment

November 26, 2015


faculty website marketing

As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment....read_more

As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment....read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Social Media Marketing

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How Does Your Website Invite Students Into Your School’s Story?

November 4, 2015


university marketing about website

Compelling storytelling is not only a pillar of content marketing - it is also a powerful ally in crafting a strong brand identity. When done well and in congruence with...read_more

Compelling storytelling is not only a pillar of content marketing - it is also a powerful ally in crafting a strong brand identity. When done well and in congruence with...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Web Design and Development

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