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Higher Education Marketing

6 Ways Your Private School Can Boost Inquiries from Parents Online

January 27, 2016


private school recruitment marketing

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email blasts, newspaper ads, brochures, and billboards. As the marketplace grows more...read_more

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email blasts, newspaper ads, brochures, and billboards. As the marketplace grows more...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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4 Types of “ROI Content” Every College Website Should Have

January 8, 2016


content strategy for student recruitment

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation,...read_more

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation,...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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5 Strategic Essentials of Student Recruitment Blogging

December 16, 2015


student persona education marketing

The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium has taken on a life of its own, to the...read_more

The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium has taken on a life of its own, to the...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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Focusing on Faculty to Improve Student Recruitment

November 26, 2015


faculty website marketing

As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment....read_more

As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment....read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Social Media Marketing

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How Does Your Website Invite Students Into Your School’s Story?

November 4, 2015


university marketing about website

Compelling storytelling is not only a pillar of content marketing - it is also a powerful ally in crafting a strong brand identity. When done well and in congruence with...read_more

Compelling storytelling is not only a pillar of content marketing - it is also a powerful ally in crafting a strong brand identity. When done well and in congruence with...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Web Design and Development

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A Higher Ed Marketer’s Guide to Email Lead Nurturing

October 19, 2015


Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...read_more

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation

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5 Essentials of a Successful Inbound Marketing Strategy

September 23, 2015


inbound marketing description

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Marketing, SEO, Social Media Marketing

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Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator

September 16, 2015


The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?

August 21, 2015


content strategy for unbundled education

Why buy a whole album when you can just download the one or two songs you really want from iTunes? Why subscribe to a whole TV channel when you can just...read_more

Why buy a whole album when you can just download the one or two songs you really want from iTunes? Why subscribe to a whole TV channel when you can just...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News

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Rebranding Your School Successfully

August 14, 2015


higher education branding

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any organization, instantly conveying to consumers an intangible identity that differentiates...read_more

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any organization, instantly conveying to consumers an intangible identity that differentiates...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing

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