Conversion Optimization

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household item, online reviews have become an essential part of the...

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household item, online reviews have become an essential part of the...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, SEO, Social Media Marketing

Tags: digital student recruitment, education lead generation, generate more student inquiries, generate student leads, Marketing strategies for student recruitment, online student recruitment, student lead generation

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

Tags: content marketing for student recruitment, content strategies for higher education, content strategy and development, content strategy for student recruitment, education content marketing, education marketing content

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: higher eduation social media marketing, higher education social media marketing, international student recruitment, recruit international students, Recruit students on social media, recruiting international students

When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that you only pay for results, PPC essentially presents organizations with...

When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that you only pay for results, PPC essentially presents organizations with...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click

Tags: higher education advertising campaigns, higher education paid advertising, higher education pay per click, higher education PPC, multilingual paid advertising campaigns, PPC for higher education

What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what follow-up approaches are most likely to achieve the best results?These...

What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what follow-up approaches are most likely to achieve the best results?These...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

Tags: education lead generation, student lead generation, student lead scoring

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft founder detailed his vision of a future in which the...

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft founder detailed his vision of a future in which the...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

Tags: content development, content marketing for education, content strategies for higher education, content strategy for student recruitment, education content marketing, higher education content marketing

A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities, track contact with individual prospects, and even automate some elements...

A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities, track contact with individual prospects, and even automate some elements...

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

Tags: Conversion Rate Optimization, CRM for education, CRM for higher education, CRM for schools, CRM for student recruitment, CRM technology for schools, Education lead management, Online Lead Generation

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

Tags: develop and leverage student personas, higher education inbound marketing, international higher education marketing, international recruitment campaigns, international student recruitment, student persona development, student personas

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection Regulation (GDPR), which is due to come into effect on...

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection Regulation (GDPR), which is due to come into effect on...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment, Web Design and Development

Tags: Education lead management, Education Marketing, education marketing campaigns, Email marketing for student recruitment, higher ed marketing, student inquiry follow-up

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for digital marketers, A/B tests are used by companies both large...

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for digital marketers, A/B tests are used by companies both large...

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Web Design and Development

Tags: A/b testing in student recruitment, a/b tests in student recruitment, Conversion Rate Optimization, generate quality student leads, online student recruitment