Conversion Optimization

When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that you only pay for results, PPC essentially presents organizations with...

When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that you only pay for results, PPC essentially presents organizations with...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click

Tags: higher education advertising campaigns, higher education paid advertising, higher education pay per click, higher education PPC, multilingual paid advertising campaigns, PPC for higher education

What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what follow-up approaches are most likely to achieve the best results?These...

What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what follow-up approaches are most likely to achieve the best results?These...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

Tags: education lead generation, student lead generation, student lead scoring

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft founder detailed his vision of a future in which the...

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft founder detailed his vision of a future in which the...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

Tags: content development, content marketing for education, content strategies for higher education, content strategy for student recruitment, education content marketing, higher education content marketing

A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities, track contact with individual prospects, and even automate some elements...

A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities, track contact with individual prospects, and even automate some elements...

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

Tags: Conversion Rate Optimization, CRM for education, CRM for higher education, CRM for schools, CRM for student recruitment, CRM technology for schools, Education lead management, Online Lead Generation

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

Tags: develop and leverage student personas, higher education inbound marketing, international higher education marketing, international recruitment campaigns, international student recruitment, student persona development, student personas

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection Regulation (GDPR), which is due to come into effect on...

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection Regulation (GDPR), which is due to come into effect on...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment, Web Design and Development

Tags: Education lead management, Education Marketing, education marketing campaigns, Email marketing for student recruitment, higher ed marketing, student inquiry follow-up

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for digital marketers, A/B tests are used by companies both large...

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for digital marketers, A/B tests are used by companies both large...

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Web Design and Development

Tags: A/b testing in student recruitment, a/b tests in student recruitment, Conversion Rate Optimization, generate quality student leads, online student recruitment

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over the past few years. In fact, Gartner Research now estimates...

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over the past few years. In fact, Gartner Research now estimates...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Online Student Recruitment

Tags: CRM for higher education, CRM for schools, CRM for student recruitment, generate more student inquiries, student inquiry follow-up

Though voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled speakers, screens, and other devices more recently has seen a...

Though voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled speakers, screens, and other devices more recently has seen a...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, SEO

Tags: education SEO, higher education SEO, SEO for education, seo for mobile, SEO strategy for schools

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and blogs, influence the way that professionals approach advertising, and effectively...

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and blogs, influence the way that professionals approach advertising, and effectively...

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Pay per Click, SEO

Tags: education keywords, Higher education keywords, SEO keywords for education