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Higher Education Marketing

The Value of LinkedIn for Student Lead Generation

October 10, 2018


linkedin for highered

Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have sought to expand over the years from their own particular...read_more

Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have sought to expand over the years from their own particular...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages

October 3, 2018


Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective students, an FAQs page can be the first port of...read_more

Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective students, an FAQs page can be the first port of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO, Web Design and Development

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Implementing a CRM for Education: A Step-By-Step-Guide

September 26, 2018


higher education CRM

Customer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering a variety of features that can help with everything from...read_more

Customer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering a variety of features that can help with everything from...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Web Design and Development

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Post-Campaign Analysis: Evaluating the Success of Your Student Recruitment Strategies

September 19, 2018


higher ed recruitment

With summer over and a new academic semester in full swing, this time of year is often a period of transition for many schools when it comes to their student...read_more

With summer over and a new academic semester in full swing, this time of year is often a period of transition for many schools when it comes to their student...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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6 Goals You Should be Tracking When Using Google Analytics for Education

August 22, 2018


higher ed analytics

Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online activities that matter most to you, goal tracking can provide...read_more

Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online activities that matter most to you, goal tracking can provide...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

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How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation

August 15, 2018


lead generation for education

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household item, online reviews have become an essential part of the...read_more

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household item, online reviews have become an essential part of the...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, SEO, Social Media Marketing

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Developing Education Marketing Content for Each Stage of the Enrollment Funnel

August 8, 2018


ed marketing

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...read_more

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

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Tailoring Your Social Media Marketing Strategy to Recruit International Students

August 1, 2018


Social media for education

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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7 Costly Mistakes Schools Make in Higher Education PPC Campaigns

June 20, 2018


higher education marketing ppc

When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that you only pay for results, PPC essentially presents organizations with...read_more

When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that you only pay for results, PPC essentially presents organizations with...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click

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Developing a Student Lead Scoring System for Your School

June 13, 2018


education marketing

What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what follow-up approaches are most likely to achieve the best results?These...read_more

What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what follow-up approaches are most likely to achieve the best results?These...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

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