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Higher Education Marketing

How Reporting Can Help You Get More Out of CRM for Schools

May 30, 2018


A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities, track contact with individual prospects, and even automate some elements...read_more

A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities, track contact with individual prospects, and even automate some elements...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Effective Persona Development for International Student Recruitment

May 23, 2018


education marketing personas

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...read_more

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date

May 16, 2018


education marketing online

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection Regulation (GDPR), which is due to come into effect on...read_more

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection Regulation (GDPR), which is due to come into effect on...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment, Web Design and Development

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How and When to Use A/B Testing in Online Student Recruitment

May 9, 2018


higher ed a/b test

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for digital marketers, A/B tests are used by companies both large...read_more

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for digital marketers, A/B tests are used by companies both large...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Web Design and Development

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Using CRM Technology for Student Inquiry Follow-Up

May 2, 2018


higher education marketing

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over the past few years. In fact, Gartner Research now estimates...read_more

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over the past few years. In fact, Gartner Research now estimates...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Online Student Recruitment

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Voice Search Optimization for Higher Education SEO

April 25, 2018


education marketing SEO

Though voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled speakers, screens, and other devices more recently has seen a...read_more

Though voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled speakers, screens, and other devices more recently has seen a...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, SEO

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Education Keyword Research for Schools, Step by Step

April 18, 2018


education marketing keywords

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and blogs, influence the way that professionals approach advertising, and effectively...read_more

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and blogs, influence the way that professionals approach advertising, and effectively...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Pay per Click, SEO

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Higher Education Texting Ideas for Every Stage of the Enrollment Journey

March 7, 2018


education marketing

Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital space, it's easy to forget that some of the most...read_more

Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital space, it's easy to forget that some of the most...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing

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4 Digital Marketing Channels That Depend on Good Student Persona Development

February 28, 2018


education marketing

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Pay per Click, SEO, Social Media Marketing

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Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement?

January 3, 2018


education marketing

For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple of years. These services offer an immediate, intimate space in...read_more

For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple of years. These services offer an immediate, intimate space in...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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