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Higher Education Marketing

Thriving in the New Normal: How Higher Ed is Embracing Technological Change

September 11, 2015


virtual reality admissions marketing

At Higher Education Marketing, we've long been trumpeting the rapid pace of technological change and helping schools manage the transition. By now, educational institutions are well aware that the industry...read_more

At Higher Education Marketing, we've long been trumpeting the rapid pace of technological change and helping schools manage the transition. By now, educational institutions are well aware that the industry...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing, Social Media Marketing

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4 Marketing Tactics To Help Convert More Student Leads Into Registered Students

August 19, 2015


The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With generally flat or declining marketing budgets, managers must focus their...read_more

The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With generally flat or declining marketing budgets, managers must focus their...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

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4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment

August 12, 2015


website content strategy for student recruitment

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason...read_more

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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Anatomy of a Higher Ed Testimonial

April 29, 2015


Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take many forms and formats; from short quotes, to full student...read_more

Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take many forms and formats; from short quotes, to full student...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization

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10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns

April 13, 2015


Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a straightforward communications tool used to communicate directly with prospects and...read_more

Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a straightforward communications tool used to communicate directly with prospects and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing

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Creating Effective CTAs (Calls to Action) For Your Higher Ed Website

March 26, 2015


Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate...read_more

Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Web Design and Development

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How to Develop & Leverage Student Personas

November 25, 2014


Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank Online Marketing consulted industry experts to compile its impressive list...read_more

Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank Online Marketing consulted industry experts to compile its impressive list...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing, Social Media Marketing

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Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion

November 14, 2014


Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly common decision-making steps: Now, consider how this typical consumer process compares...read_more

Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly common decision-making steps: Now, consider how this typical consumer process compares...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation

November 5, 2014


In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

CATEGORIES: Conversion Optimization, Education Lead Generation, Education Marketing

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LinkedIn Introduces New Tools for Students Choosing Universities

October 9, 2014


linkedin social media marketing

Choosing which college or university to attend is one of the most important decisions a young person has to make, prompting them to consult with all manner of influencers before...read_more

Choosing which college or university to attend is one of the most important decisions a young person has to make, prompting them to consult with all manner of influencers before...read_more

CATEGORIES: Blog, Conversion Optimization, Education Marketing, Social Media Marketing

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