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Higher Education Marketing

7 Steps to More Relevant & Actionable Student Personas

August 3, 2016


higher education content strategy and development

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment

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Marketing Automation: 3 Routes to Smarter Student Recruitment

April 27, 2016


automating student recruitment

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment, Social Media Marketing

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How to Avoid the Creep Factor in Student Recruitment

November 9, 2015


Source  We've all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know....read_more

Source  We've all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know....read_more

CATEGORIES: Blog, Conversion Optimization, Education Marketing, Pay per Click, Web Design and Development

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A Higher Ed Marketer’s Guide to Email Lead Nurturing

October 19, 2015


Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...read_more

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation

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HEM Talks Landing Pages, CRM & Student Recruitment at EAIE 2015 in Glasgow!

September 14, 2015


international student recruitment

This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at least 5000 attendees from Sept. 15-18. EAIE is a non-profit organization...read_more

This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at least 5000 attendees from Sept. 15-18. EAIE is a non-profit organization...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment

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Thriving in the New Normal: How Higher Ed is Embracing Technological Change

September 11, 2015


virtual reality admissions marketing

At Higher Education Marketing, we've long been trumpeting the rapid pace of technological change and helping schools manage the transition. By now, educational institutions are well aware that the industry...read_more

At Higher Education Marketing, we've long been trumpeting the rapid pace of technological change and helping schools manage the transition. By now, educational institutions are well aware that the industry...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing, Social Media Marketing

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4 Marketing Tactics To Help Convert More Student Leads Into Registered Students

August 19, 2015


The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With generally flat or declining marketing budgets, managers must focus their...read_more

The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With generally flat or declining marketing budgets, managers must focus their...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

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4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment

August 12, 2015


website content strategy for student recruitment

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason...read_more

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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Anatomy of a Higher Ed Testimonial

April 29, 2015


Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take many forms and formats; from short quotes, to full student...read_more

Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take many forms and formats; from short quotes, to full student...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization

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10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns

April 13, 2015


Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a straightforward communications tool used to communicate directly with prospects and...read_more

Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a straightforward communications tool used to communicate directly with prospects and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing

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