How and When to Use A/B Testing in Online Student Recruitment
Date posted: May 9, 2018
Reading Time: 12 minutes Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...
Using CRM Technology for Student Inquiry Follow-Up
Date posted: May 2, 2018
Reading Time: 11 minutes The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...
Voice Search Optimization for Higher Education SEO
Date posted: April 25, 2018
Reading Time: 9 minutes Though voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled...
SEO Keywords for Education: A Step by Step Process for Schools
Date posted: April 18, 2018
Reading Time: 9 minutes Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and...
Higher Education Texting Ideas for Every Stage of the Enrollment Journey
Date posted: March 7, 2018
Reading Time: 9 minutes Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital...
4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutes While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement?
Date posted: January 3, 2018
Reading Time: 10 minutes For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple...
Facebook Ads for Higher Education: 7 Weekly Optimization Steps
Date posted: December 6, 2017
Reading Time: 12 minutes Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook ads for higher education. Facebook...
Education Marketing Essentials: 6 Simple Steps for Promoting an Open House Online
Date posted: November 22, 2017
Reading Time: 12 minutes There’s no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you...
Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You
Date posted: November 15, 2017
Reading Time: 11 minutes For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...