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Higher Education Marketing

3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers

March 3, 2014


In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses...read_more

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing

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7 Tips to Improve the Effectiveness of Your Lead Generation Forms

February 4, 2014


This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing pages but are also embedded within content pages, home pages...read_more

This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing pages but are also embedded within content pages, home pages...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

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Using Social Proof in Recruitment Marketing

January 6, 2014


Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the jokes. That’s an example of social proof. ( FYI, they do...read_more

Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the jokes. That’s an example of social proof. ( FYI, they do...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Social Media Marketing

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Retention Strategies for Online Distance Education

December 17, 2013


Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses). While vastly expanding access to higher education with flexible and...read_more

Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses). While vastly expanding access to higher education with flexible and...read_more

CATEGORIES: Analytics, Blog, Content Development, Conversion Optimization, International Recruitment

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3 Steps to Lead Nurturing for Increased Enrollment

November 19, 2013


Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make all the difference when choosing between a short list of...read_more

Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make all the difference when choosing between a short list of...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, International Recruitment

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Consistent Website Experiences with Intuitive Navigation

November 12, 2013


A college or university's website is of principal strategic importance for engaging with a multitude of demanding audiences in an ever more competitive environment. Clear and compelling communications are a...read_more

A college or university's website is of principal strategic importance for engaging with a multitude of demanding audiences in an ever more competitive environment. Clear and compelling communications are a...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, International Recruitment, Mobile Marketing, Web Design and Development

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India Increasingly Important for Student Recruitment

November 5, 2013


In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source country for international students but it could become the fastest...read_more

In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source country for international students but it could become the fastest...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, International Recruitment, Pay per Click, Social Media Marketing, Web Design and Development

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The New Google Analytics Acquistion Report: A Primer for Higher Ed Marketers

October 25, 2013


If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA) to see how your website and related marketing are doing...read_more

If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA) to see how your website and related marketing are doing...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing

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Text Messaging for Student Recruitment

October 24, 2013


The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students can't resist texting, even in classrooms, and it continues to...read_more

The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students can't resist texting, even in classrooms, and it continues to...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing, Mobile Marketing

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Telling Your School’s Story with Student Testimonials

July 19, 2013


What is the purpose of your college or university's website? A good website's strategy is to develop and nurture relationships with a variety of stakeholders by communicating and supporting a...read_more

What is the purpose of your college or university's website? A good website's strategy is to develop and nurture relationships with a variety of stakeholders by communicating and supporting a...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment

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