Conversion Optimization | Education Marketing | Google Analytics | SEO | Higher Education Marketing - Page 8
Higher Education Marketing

Digital Marketing Priorities and Messaging for Colleges

July 16, 2014


One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college degrees while at the same time many employers complain about...read_more

One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college degrees while at the same time many employers complain about...read_more

CATEGORIES: Blog, Branding and Web Design, Conversion Optimization, Education Marketing, Web Design and Development

Tags: , , ,


Student Personas and Behavior-Targeted Content

July 3, 2014


marketing student personas

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where schools jostle for visibility, forever searching out innovative ways to...read_more

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where schools jostle for visibility, forever searching out innovative ways to...read_more

CATEGORIES: Analytics, Blog, Content Development, Conversion Optimization, International Recruitment, Web Design and Development

Tags: , , ,


PPC for International Student Recruitment

April 8, 2014


PPC for International student recruitment

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment targeting to the potentially lucrative international student market. Institutions seek...read_more

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment targeting to the potentially lucrative international student market. Institutions seek...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, SEO

Tags: , , , , ,


6 Ways to Get Better Conversion Results from your Higher Ed Website

March 24, 2014


Each page on your higher ed website has a job to do. I think we can also all agree that they can always improve. Here are six ways  to accomplish...read_more

Each page on your higher ed website has a job to do. I think we can also all agree that they can always improve. Here are six ways  to accomplish...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing

Tags: , , , ,


Innovative Approaches to Student Admissions

March 5, 2014


In the world of higher education, the beginning of March means that application deadlines for next fall's admissions are fast approaching, if they haven't already passed. Admission decisions actually began...read_more

In the world of higher education, the beginning of March means that application deadlines for next fall's admissions are fast approaching, if they haven't already passed. Admission decisions actually began...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing, Social Media Marketing, Web Design and Development

Tags: , , ,


3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers

March 3, 2014


In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses...read_more

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing

Tags: , , , ,


7 Tips to Improve the Effectiveness of Your Lead Generation Forms

February 4, 2014


This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing pages but are also embedded within content pages, home pages...read_more

This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing pages but are also embedded within content pages, home pages...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

Tags: , , ,


Using Social Proof in Recruitment Marketing

January 6, 2014


Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the jokes. That’s an example of social proof. ( FYI, they do...read_more

Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the jokes. That’s an example of social proof. ( FYI, they do...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Social Media Marketing

Tags: , , , , ,


Retention Strategies for Online Distance Education

December 17, 2013


Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses). While vastly expanding access to higher education with flexible and...read_more

Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses). While vastly expanding access to higher education with flexible and...read_more

CATEGORIES: Analytics, Blog, Content Development, Conversion Optimization, International Recruitment

Tags: , , ,


3 Steps to Lead Nurturing for Increased Enrollment

November 19, 2013


Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make all the difference when choosing between a short list of...read_more

Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make all the difference when choosing between a short list of...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, International Recruitment

Tags: , , ,