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Higher Education Marketing

4 Steps to Designing your Website for International Student Recruitment

July 15, 2013


International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue source while also expanding campus diversity with top talent. Although...read_more

International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue source while also expanding campus diversity with top talent. Although...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment

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5 Tips to Optimize Your Admissions Pages for Lead Generation

July 5, 2013


No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but this is proving more critical every day. In a 2012...read_more

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but this is proving more critical every day. In a 2012...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Web Design and Development

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5 Best Practices for Building Better Program Pages

June 28, 2013


With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn't taken for granted as a life-changing rite of passage the...read_more

With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn't taken for granted as a life-changing rite of passage the...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

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Multi-attribution modeling: A way to enhance your school’s marketing measurability

April 15, 2013


Digital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency of all the effort that is being put into the...read_more

Digital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency of all the effort that is being put into the...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization

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How to Generate More Student Leads from your Higher Ed Website using Conversion Rate Optimization (CRO)

October 9, 2012


Your boss says you need to generate more student leads and it is your job to figure out how to get them.Most college and university marketing managers would respond to...read_more

Your boss says you need to generate more student leads and it is your job to figure out how to get them.Most college and university marketing managers would respond to...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation

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SEO vs. PPC in Higher Education Marketing: Where’s your spend?

August 27, 2012


As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance those activities inevitably comes up for debate. • Should we invest...read_more

As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance those activities inevitably comes up for debate. • Should we invest...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Pay per Click, SEO

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Higher Education Marketing ROI Primer

March 2, 2011


One thing we have mentioned often on the Higher Education Marketing site is Return on Investment, or ROI. As we’ve said in the past, increasing your ROI is one of...read_more

One thing we have mentioned often on the Higher Education Marketing site is Return on Investment, or ROI. As we’ve said in the past, increasing your ROI is one of...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization

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