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Higher Education Marketing

Consistent Website Experiences with Intuitive Navigation

November 12, 2013


A college or university's website is of principal strategic importance for engaging with a multitude of demanding audiences in an ever more competitive environment. Clear and compelling communications are a...read_more

A college or university's website is of principal strategic importance for engaging with a multitude of demanding audiences in an ever more competitive environment. Clear and compelling communications are a...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, International Recruitment, Mobile Marketing, Web Design and Development

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India Increasingly Important for Student Recruitment

November 5, 2013


In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source country for international students but it could become the fastest...read_more

In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source country for international students but it could become the fastest...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, International Recruitment, Pay per Click, Social Media Marketing, Web Design and Development

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The New Google Analytics Acquistion Report: A Primer for Higher Ed Marketers

October 25, 2013


If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA) to see how your website and related marketing are doing...read_more

If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA) to see how your website and related marketing are doing...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing

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Text Messaging for Student Recruitment

October 24, 2013


The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students can't resist texting, even in classrooms, and it continues to...read_more

The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students can't resist texting, even in classrooms, and it continues to...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing, Mobile Marketing

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Telling Your School’s Story with Student Testimonials

July 19, 2013


What is the purpose of your college or university's website? A good website's strategy is to develop and nurture relationships with a variety of stakeholders by communicating and supporting a...read_more

What is the purpose of your college or university's website? A good website's strategy is to develop and nurture relationships with a variety of stakeholders by communicating and supporting a...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment

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4 Steps to Designing your Website for International Student Recruitment

July 15, 2013


International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue source while also expanding campus diversity with top talent. Although...read_more

International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue source while also expanding campus diversity with top talent. Although...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment

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5 Tips to Optimize Your Admissions Pages for Lead Generation

July 5, 2013


No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but this is proving more critical every day. In a 2012...read_more

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but this is proving more critical every day. In a 2012...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Web Design and Development

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5 Best Practices for Building Better Program Pages

June 28, 2013


With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn't taken for granted as a life-changing rite of passage the...read_more

With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn't taken for granted as a life-changing rite of passage the...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

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Multi-attribution modeling: A way to enhance your school’s marketing measurability

April 15, 2013


Digital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency of all the effort that is being put into the...read_more

Digital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency of all the effort that is being put into the...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization

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How to Generate More Student Leads from your Higher Ed Website using Conversion Rate Optimization (CRO)

October 9, 2012


Your boss says you need to generate more student leads and it is your job to figure out how to get them.Most college and university marketing managers would respond to...read_more

Your boss says you need to generate more student leads and it is your job to figure out how to get them.Most college and university marketing managers would respond to...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation

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