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As we’ve highlighted in the past, there have been numerous changes at Facebook lately. However, the bulk of these changes was only adopted across the board on March 30th, 2012. Since then, your school’s Facebook profile has featured the social network’s new format.

Beyond its new esthetics, the new Timeline format has changed the metrics for gauging a popular Facebook page. Before Timeline, it was all about getting fans. Now, the important thing is generating likes and comments. This means that your new Facebook profile page has to have regular content, lively and frequent discussions and a strong visual and multimedia component – all of which require more involvement and engagement on your end.

Don’t panic!

We’ve drafted a handy ebook that describes Timeline’s features and offers a few suggestions for your school to leverage the new Facebook format: Facebook Timeline for Colleges and Universities.