Education Lead Generation | Education Marketing | Google Analytics | SEO | Higher Education Marketing - Page 11
Higher Education Marketing

Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns

January 11, 2017


higher education paid advertising

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Pay per Click, SEO, Social Media Marketing

Tags: , ,


How to Create an International Student Recruitment Action Plan

January 9, 2017


university marketing international recruitment

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...read_more

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment

Tags: , , , ,


8 of This Year’s Best Higher Ed Holiday Greeting Videos

December 21, 2016


education marketing

Video holiday greetings from schools have become fairly common over the past number of years, to the point that it has almost become a seasonal tradition in itself. 2016 was...read_more

Video holiday greetings from schools have become fairly common over the past number of years, to the point that it has almost become a seasonal tradition in itself. 2016 was...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

Tags: , ,


Why You Should Consider Adding Native Advertising to your Higher Education Marketing

December 14, 2016


university native advertising example

Media consumption has never been higher than in today's hyper-connected world, creating more opportunities than ever to reach prospective students yet also making it more challenging to cut through the...read_more

Media consumption has never been higher than in today's hyper-connected world, creating more opportunities than ever to reach prospective students yet also making it more challenging to cut through the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Social Media Marketing

Tags: , , , ,


International Student Recruitment Opportunities in Africa

December 7, 2016


Africa student recruitment international

As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in Asia to emerging markets around the world. Among the most...read_more

As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in Asia to emerging markets around the world. Among the most...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment

Tags: , , ,


Is Medium a Higher Ed Content Marketing Game-Changer?

November 30, 2016


higher education marketing

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Social Media Marketing

Tags: , , ,


5 Important Factors To Consider When Developing Multi-Lingual Websites for International Student Recruitment

November 16, 2016


higher education marketing

As the international student market continues to grow, it’s likely you’ll see more and more institutions developing multi-lingual websites. Offering alternate language versions of your site can give you a...read_more

As the international student market continues to grow, it’s likely you’ll see more and more institutions developing multi-lingual websites. Offering alternate language versions of your site can give you a...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, International Recruitment, Mobile Marketing

Tags: , ,


How to Leverage your Faculty for Domestic and International Student Recruitment

November 9, 2016


faculty meeting student recruitment

With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Inbound marketing, International Recruitment

Tags: , , ,


5 Winning Recruitment Content ‘Angles’ for Language Schools

November 2, 2016


higher education marketing

The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different places and cultures, each with different ambitions, interests, and tastes....read_more

The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different places and cultures, each with different ambitions, interests, and tastes....read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

Tags: , , , , ,


Beyond Responsive: How to Give Prospective Students a Fast and Frictionless Mobile Experience

October 26, 2016


higher education mobile website experience

Have you pulled up your school's website and application on your phone recently? The foundation for all digital marketing activities is a user-friendly and responsive website, which is why a...read_more

Have you pulled up your school's website and application on your phone recently? The foundation for all digital marketing activities is a user-friendly and responsive website, which is why a...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing, Web Design and Development

Tags: , , ,