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Higher Education Marketing

Online lead Generation Best Practices for Higher Education Webinar Recap

May 18, 2012


Higher Education Marketing presented a webinar on May 17, 2012 discussing online lead generation for higher education. The webinar covered the basics of online lead generation including: • Segmenting your prospects •...read_more

Higher Education Marketing presented a webinar on May 17, 2012 discussing online lead generation for higher education. The webinar covered the basics of online lead generation including: • Segmenting your prospects •...read_more

CATEGORIES: Blog, Education Lead Generation

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5 Steps to Building your College’s Social Media Student Ambassadors Team

May 14, 2012


Social media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like Facebook, YouTube and blogs, students no longer rely only on...read_more

Social media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like Facebook, YouTube and blogs, students no longer rely only on...read_more

CATEGORIES: Blog, Education Lead Generation, Social Media Marketing

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Using Analytics Tools to Better Understand Market Segments in Higher Education

May 11, 2012


Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be successful in whatever your goals or “conversion events” might be....read_more

Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be successful in whatever your goals or “conversion events” might be....read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Mobile Marketing

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Do You Need Face Time With Prospective Students?

March 8, 2012


A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit in this modern, ultra-connected world. The piece gave "5 reasons...read_more

A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit in this modern, ultra-connected world. The piece gave "5 reasons...read_more

CATEGORIES: Blog, Education Lead Generation, News, SEO, Social Media Marketing

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BCCCA Google Analytics for Improved Lead Generation Presentation

October 30, 2011


Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly important role that Google Analytics plays in today’s education marketing....read_more

Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly important role that Google Analytics plays in today’s education marketing....read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, News

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How to Convert Online Education Leads

September 28, 2011


If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing: measuring your online lead generation initiatives in real-time. However, has...read_more

If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing: measuring your online lead generation initiatives in real-time. However, has...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation

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College Students Offer Candid Feedback on Recruiting Strategies at TeensTalk Live

September 23, 2011


As part of the Stamats’ TALK Research Series this summer, Higher Ed Live broadcast the Teen Talk Live Panel Discussion, featuring college-bound teens sharing their experiences with university marketing and recruitment: what...read_more

As part of the Stamats’ TALK Research Series this summer, Higher Ed Live broadcast the Teen Talk Live Panel Discussion, featuring college-bound teens sharing their experiences with university marketing and recruitment: what...read_more

CATEGORIES: Blog, Education Lead Generation

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How to Generate More Leads from Facebook?

August 24, 2011


With a 96 per cent adoption rate among students, Facebook is the social media platform for schools to meet their prospects. Most schools are aware of the tremendous marketing potential of...read_more

With a 96 per cent adoption rate among students, Facebook is the social media platform for schools to meet their prospects. Most schools are aware of the tremendous marketing potential of...read_more

CATEGORIES: Blog, Education Lead Generation, Social Media Marketing

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3 Steps to Turn Your Institution’s Social Media Traffic Into Leads

July 25, 2011


Your institution is present on all major social media avenues, yet you fail to see results in lead conversion and wonder how you can make sure that your efforts are...read_more

Your institution is present on all major social media avenues, yet you fail to see results in lead conversion and wonder how you can make sure that your efforts are...read_more

CATEGORIES: Education Lead Generation, Social Media Marketing

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IBM Smart Cloud for Education: Taking Recruitment Solutions Into the Cloud?

June 9, 2011


IBM announced last week the launch of a new cloud computing suite, the IBM Smart Cloud for Education. Based on its “Watson” brain technology (famous for winning the famous quiz show...read_more

IBM announced last week the launch of a new cloud computing suite, the IBM Smart Cloud for Education. Based on its “Watson” brain technology (famous for winning the famous quiz show...read_more

CATEGORIES: Blog, Education Lead Generation

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