Don’t Miss Our Free Webinar- Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics
Date posted: November 7, 2016
We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions professionals entitled Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics on Thursday November 17th at 11:00 am Eastern time.
Google Analytics has become an integral part of digital marketing, providing professionals with more insight than ever before into the impact, reach, and effectiveness of their online campaigns. But is your institution getting the most out of its analytics management? Have you set Goals for every conversion milestone you want to measure? How often do you consult GA to measure your performance, and what actions do you take to refine and improve your campaigns?
Unlocking the Full Potential of Google Analytics in Online Student Recruitment
This webinar will demonstrate how, with just a few hours of work a week, online student recruitment professionals can use Google Analytics to drive continuous improvement in their campaigns, increasing lead generation, targeting prospective students more effectively, and seeing more accurate and measurable results. Using common examples from the education sector, we’ll demonstrate how you can optimise every aspect if your GA process, including:
- Creating an effective GA management plan
- GA basics: Setting up and optimizing accounts
- Getting real value from goals and conversion tracking
- Linking Webmaster Tools and Adwords to GA
- Tracking campaigns
- Navigating and interpreting GA reports
- Measuring your results
- Optimizing for continuous improvement
Whether you’re just getting started with Google Analytics or looking to build on your existing knowledge, this webcast is will be ideal for admissions managers, marketing staff, and any other recruitment professionals looking to see better results from their digital recruitment initiatives.
Want to Take Your Google Analytics Management to the Next Level?