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Higher Education Marketing

Creating a Digital Marketing Strategy for Local Student Recruitment

January 9, 2019


Local higher ed marketing

While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range of countries and regions than ever before, local students still...read_more

While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range of countries and regions than ever before, local students still...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO, Social Media Marketing

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The 7 Hottest Higher Ed Digital Marketing Trends for 2019

December 26, 2018


digital marketing trends

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all kinds, and 2018 was another year of great change in...read_more

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all kinds, and 2018 was another year of great change in...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, News, Online Student Recruitment, SEO, Social Media Marketing, Web Design and Development

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This Year’s Best Higher Ed Holiday Videos!

December 19, 2018


higher ed marketing video

We’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what that means? It’s time for our annual rundown of the...read_more

We’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what that means? It’s time for our annual rundown of the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, News, Online Student Recruitment

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6 Paths to Instant Growth on Instagram for Schools

December 12, 2018


Instagram marketing

Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s growth over the past number of years has far outstripped...read_more

Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s growth over the past number of years has far outstripped...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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A Beginner’s Guide to Using Marketing Automation for Education

December 5, 2018


higher education marketing

In today’s world, nurturing prospective students towards enrollment can be a taxing process. Potential applicants expect diligent follow-up at a number of different stages through a variety of channels, and...read_more

In today’s world, nurturing prospective students towards enrollment can be a taxing process. Potential applicants expect diligent follow-up at a number of different stages through a variety of channels, and...read_more

CATEGORIES: Blog, Conversion Optimization, CRM, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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HEM is Hosting a FREE Webinar for Language Schools Next Week!

November 30, 2018


We’re excited to announce that we will be presenting a free webinar on Thursday December 6 at 11:30 am EST, entitled How HEM’s CRM & Marketing Automation Can Help Language...read_more

We’re excited to announce that we will be presenting a free webinar on Thursday December 6 at 11:30 am EST, entitled How HEM’s CRM & Marketing Automation Can Help Language...read_more

CATEGORIES: Blog, Conversion Optimization, CRM, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment

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Recruiting International Students in Different Markets: How to Adjust Your Strategy

November 28, 2018


International students

Diversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and regions prevents your school from becoming overly dependent on a...read_more

Diversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and regions prevents your school from becoming overly dependent on a...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing, Web Design and Development

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Facebook Marketing for Schools: 6 Ways to Revamp Your Strategy

November 21, 2018


Facebook for colleges

When Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide owned smartphones, social networking was still considered a new phenomenon,...read_more

When Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide owned smartphones, social networking was still considered a new phenomenon,...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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Metrics to Measure the Success of Your Education Content Marketing Strategy

November 14, 2018


Content higher ed

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital marketing mix – like paid advertising – can be easily...read_more

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital marketing mix – like paid advertising – can be easily...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

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The Future of Digital Student Recruitment in China

November 7, 2018


digital marketing in China

If you are working in the education sector, you will be well aware of the importance of China. Long established as the world’s largest market for international recruitment, the country...read_more

If you are working in the education sector, you will be well aware of the importance of China. Long established as the world’s largest market for international recruitment, the country...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment

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