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Higher Education Marketing

The Why & How of a College Newsletter

March 8, 2013


Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does not have to be difficult or time consuming. If done...read_more

Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does not have to be difficult or time consuming. If done...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing

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Free Digital Marketing for Higher Ed eBook Now Available

February 4, 2013


We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012 and packaged them into an informative and concise eBook.We now present...read_more

We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012 and packaged them into an informative and concise eBook.We now present...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Education Lead Generation, Education Marketing, SEO, Social Media Marketing, Web Design and Development


Increase your college’s visibility with content curation

February 1, 2013


Colleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online needs and expectations. Their strategy usually first focuses on college-created...read_more

Colleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online needs and expectations. Their strategy usually first focuses on college-created...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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Top 20 Higher Ed Holiday Greetings of 2012

December 26, 2012


Ok, so this is "My" top 20 not "The" top 20. I am not sure how you would establish "The" top 20, given the subjective nature of holiday greetings. Regardless, I have...read_more

Ok, so this is "My" top 20 not "The" top 20. I am not sure how you would establish "The" top 20, given the subjective nature of holiday greetings. Regardless, I have...read_more

CATEGORIES: Blog, Education Marketing

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Summary and Comments on 2012 Report on Higher Ed Marketing for Not-For-Profit Colleges and Universities

October 23, 2012


CUnet recently released its 2012 Higher Education Marketing Benchmarking Report: Not-for-Profit Colleges and Universities. This report follows on the heels of an earlier release, in July of 2012, which examined and reported on...read_more

CUnet recently released its 2012 Higher Education Marketing Benchmarking Report: Not-for-Profit Colleges and Universities. This report follows on the heels of an earlier release, in July of 2012, which examined and reported on...read_more

CATEGORIES: Blog, Education Marketing, News


Webinar: How to Configure Google Analytics to Optimize your College’s Marketing Initiatives

July 6, 2011


Higher Education Marketing held a webinar on Wednesday, July 13th. Entitled "How to Configure Google Analytics to Optimize your College's Marketing Initiatives", the webinar highlighted education marketing best practices, including how...read_more

Higher Education Marketing held a webinar on Wednesday, July 13th. Entitled "How to Configure Google Analytics to Optimize your College's Marketing Initiatives", the webinar highlighted education marketing best practices, including how...read_more

CATEGORIES: Analytics, Education Marketing, Newsletter

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What is your Community College’s Share of Social Media Voice?

June 21, 2011


Using social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if you are not doing it, and doing it well, your...read_more

Using social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if you are not doing it, and doing it well, your...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Aligning Education Marketing to Specific Programs

May 30, 2011


In the last edition of the Higher Education Marketing newsletter, we discussed the importance of using both branded and non-branded keywords when trying to generate traffic from search engines. In...read_more

In the last edition of the Higher Education Marketing newsletter, we discussed the importance of using both branded and non-branded keywords when trying to generate traffic from search engines. In...read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing

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Analytics-Driven Marketing for Colleges and Universities

April 19, 2011


Analytics-driven marketing can remove the guesswork from your school’s marketing. More and more prospective students use the Internet to find programs and schools, which means that colleges and universities need to...read_more

Analytics-driven marketing can remove the guesswork from your school’s marketing. More and more prospective students use the Internet to find programs and schools, which means that colleges and universities need to...read_more

CATEGORIES: Analytics, Education Marketing

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The Benefit to Linking Google Products

March 25, 2011


As we have highlighted in this newsletter, Higher Education Marketing utilizes many Google products to maximize schools’ position on search engine results pages and to improve their ROI. This does not...read_more

As we have highlighted in this newsletter, Higher Education Marketing utilizes many Google products to maximize schools’ position on search engine results pages and to improve their ROI. This does not...read_more

CATEGORIES: Blog, Education Marketing, SEO

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