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Higher Education Marketing

Planning an Education Website Design Project

August 29, 2018


higher ed marketing web design

The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about different courses, facilities, and locations, education websites are more difficult...read_more

The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about different courses, facilities, and locations, education websites are more difficult...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, SEO, Web Design and Development

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6 Goals You Should be Tracking When Using Google Analytics for Education

August 22, 2018


higher ed analytics

Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online activities that matter most to you, goal tracking can provide...read_more

Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online activities that matter most to you, goal tracking can provide...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

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How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation

August 15, 2018


lead generation for education

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household item, online reviews have become an essential part of the...read_more

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household item, online reviews have become an essential part of the...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, SEO, Social Media Marketing

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Developing Education Marketing Content for Each Stage of the Enrollment Funnel

August 8, 2018


ed marketing

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...read_more

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

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Tailoring Your Social Media Marketing Strategy to Recruit International Students

August 1, 2018


Social media for education

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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7 Daily Optimization Steps for Your Higher Education PPC Campaigns

July 25, 2018


higher ed ppc marketing

Pay per Click (PPC) advertising can be tricky to get right. Between selecting the right keywords, budgeting properly, and creating ads that will stand out from the crowd and capture...read_more

Pay per Click (PPC) advertising can be tricky to get right. Between selecting the right keywords, budgeting properly, and creating ads that will stand out from the crowd and capture...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Pay per Click

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Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International Student Recruitment in Africa

July 18, 2018


Education marketing in Africa

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...read_more

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Mobile Marketing, Online Student Recruitment, Social Media Marketing

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Using Instagram Ads for Higher Education: A How-to for Schools

July 11, 2018


Education marketing on Instagram

As of June 2018, Instagram has over 1 billion monthly active users. In the last year alone, over 300 million people have joined, close to the total numbers of close...read_more

As of June 2018, Instagram has over 1 billion monthly active users. In the last year alone, over 300 million people have joined, close to the total numbers of close...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing

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5 Ways to Use Facebook Live for Student Recruitment

July 4, 2018


student recruitment for Facebook

Of all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been the most successful. Introduced in 2016, it is now the...read_more

Of all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been the most successful. Introduced in 2016, it is now the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Social Media Marketing


Summer Social Media Ideas for Higher Ed Marketers

June 27, 2018


higher education social media marketing

Summer is finally here! For many schools, this time of year is a chance for students and instructors to take a well-earned break, enjoy the good weather, and return refreshed...read_more

Summer is finally here! For many schools, this time of year is a chance for students and instructors to take a well-earned break, enjoy the good weather, and return refreshed...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, News, Social Media Marketing

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