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higher education marketing ICEF

This Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in Germany, entitled Essential Digital Marketing Strategies for Student Recruitment.

Taking place at the InterContinental Hotel from November 4th to November 7th, ICEF Berlin is one of the world’s largest international education events. The workshop regularly attracts professionals from all over the world seeking to network, share ideas and experiences with fellow professionals, and learn about the latest trends and developments in the global education industry. Our presentation will take place between 3 and 4pm.

Philippe has regularly presented at ICEF ‘s workshops in both Europe and North America for a number of years, and is honoured to once again be invited to speak at this wonderful event.  Read on to learn more about the presentation, and why events like this are so important to HEM’s work.

An Inside Look at HEM’s Digital Marketing Strategies Presentation

HEM’s Essential Digital Marketing Strategies for Student Recruitment presentation is designed for education professionals of any role, experience level, or institution type, and will offer a comprehensive overview of how to approach, build, and execute a multichannel digital marketing strategy.

The topics covered will include:

  • What is Inbound Marketing?
  • Persona Development
  • Content Strategy
  • Using Analytics to Measure and Improve Your Results
  • Optimizing Your Website for SEO
  • Leveraging Social Media to Attract and Engage 
  • Email Marketing
  • And More

We will also demonstrate how student personas inform the development of strategic approaches across all of your online channels, and how each element combines to help drive success. Participants will come away with actionable insights that can be used to help improve the focus, targeting, and efficiency of their international student recruitment campaigns.

About the ICEF Berlin Workshop

Officially founded in 1991 but with roots going back to the 1960s, ICEF (International Consultants for Education and Fairs) has long been a thought leader in international education. The organization offers a range of services including recruitment solutions, agent training and recognition, and online resources and publications, as well as several annual events around the world which routinely attract education professionals from all walks of life. 

Last year’s ICEF Berlin Workshop was attended by 2,816 participants from 1,770 organizations, including universities, language schools, recruitment agencies, and others.

Check out this video from ICEF for an inside look at what goes on at the event:

YouTube video

The workshop includes dozens of presentations from industry leaders, expert panels, and socializing and networking activities, as well as the opportunity for professionals to book one-on-one meetings. HEM’s representatives will be taking appointments throughout the event and participants can log on to Marcom e-Schedule Pro to book a slot with Philippe, Archie Pollock or Katharina Benecke.

ICEF Berlin is just one of the many industry conferences HEM attends each year around the globe. As an active member of the international education community, these events are a crucial part of our work, allowing us to share our expertise, gain new insights, and meet and connect with professionals throughout the sector to learn about the challenges they face.

We will be uploading the ICEF Berlin presentation shortly after the event, so be sure to keep an eye on our website for more details, and to learn about other exciting events and presentations we will be attending in the future. And if you are going to ICEF, be sure to drop by booth 76 during the event and say hello to our team!

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