We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free resource brings together a selection of our most popular and significant blog posts of the past year, featuring some of the most pertinent developments, trends, and ideas which have shaped the current online landscape.
We’ve taken a look at new tools, technological advancements, and evolving best practices in digital student recruitment, illustrating each with real-world examples from education institutions and other thought leaders in the sector.
Packed with insights, tips, and advice from 18 of our articles from last year, this eBook focuses on a number of key areas:
- Inbound Marketing & Lead Conversion
- Content Strategy
- Web Development
- Social Media
- SEO & PPC
- International Student Recruitment
Each of these areas has undergone major changes over the course of the last twelve months, making it crucial for recruitment professionals to update their knowledge and strategies to keep their schools relevant, visible, and thriving in 2017. From major new features and structural changes introduced by social media giants like Instagram and Snapchat, to exciting new markets for international student recruitment, this collection will ensure you are well-prepared to face the challenges of the coming year.
It’s been our pleasure to continue to help so many of our clients work towards achieving their digital marketing goals in this dynamic and evolving environment. We hope that this eBook helps you to navigate your school’s own unique opportunities and obstacles, and as always, we are happy to provide further guidance if you have any questions about your digital marketing initiatives.