Announcing HEM’s 2014 Digital Marketing in Higher Education Survey

Date posted: May 26, 2014

In today’s competitive higher education marketplace, your strategy and effectiveness with digital marketing is critical to your insitution’s overall success.

  • Where should you invest your scarce digital marketing dollars? 
  • What digital channels work best for your student recruitment needs? 
  • What kinds of digital marketing are other colleges and universities doing?

To help answer these questions and to provide a comprehensive picture of the top challenges faced by college and university marketers, we have developed the 2014 Digital Marketing in Higher Education Survey, in association with our friends at CRI (Customer Relationship Index) Inc.

What does the survey cover?

The purpose of this survey is to assess how higher ed institutions are allocating their digital marketing resources in these very challenging times, specifically related to:

  • Search Engine Optimization
  • Pay-Per-Click Advertising
  • Email Marketing
  • Digital Display Advertising
  • Social Media Marketing
  • Mobile Marketing

Why you should participate in this survey

The results of this survey will provide you with powerful insights into how your current marketing mix compares to general trends and best practices in the industry and will help you make more informed decisions about digital marketing in the future.

The online survey will take less than 10 minutes to complete. Only summary data will be published in the results and all individual respondent data will be kept strictly confidential.

In return for participating, you will receive an advanced complimentary copy of the complete report and, if you choose, we’ll provide you with a personalized marketing review, comparing your survey responses with 2014 best practices and the emerging industry norms.

Click the image below to take the survey.

Please do not hesitate to contact us if you have any questions about the survey. Thanks in advance for your participation!

Philippe Taza
Higher Education Marketing