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For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced why it is so important in gaining visibility for your school. Today’s increasingly web-savvy students are conducting the majority of their college and university search online and if your school isn’t ranking on Google’s first page, you could be losing out.

SEO isn’t about manipulating low-quality sites with link spamming – it involves integrating your valuable content with social media resources through data-driven strategies so that your targeted audiences can easily find you. For optimal visibility, a smart and well-targeted SEO campaign is absolutely essential, and here’s why: