Infographic – Mobile Apps in Higher Education Marketing
Date posted: April 10, 2014
Colleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but what is the best way to improve these mobile experiences? Students have expressed a strong preference for apps, which should be reason enough for schools to strongly consider an app development strategy. Since native apps have access to a device’s hardware, they are highly functional, fast and easy to use.
Before making the plunge, colleges should understand the best practices of app development, including which functions are most popular with students. As with any student recruitment initiative, a college’s main priority should be providing an easy way for its audiences to access services on the mobile web while delivering the best possible user experience. Here’s how: