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Higher Education Marketing

Recruiting International Students with Multilingual Microsites

May 13, 2014


Monash University international microsite

In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet enrollment goals while expanding campus diversity. As student mobility has...read_more

In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet enrollment goals while expanding campus diversity. As student mobility has...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, Web Design and Development

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Marketing your School’s Summer Programs

May 7, 2014


summer marketing materials

This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs, which are a great way to attract students to your...read_more

This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs, which are a great way to attract students to your...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, International Recruitment, Web Design and Development

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Mobile Search Strategies for Student Recruitment

April 15, 2014


university mobile student recruitment

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report...read_more

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing, Web Design and Development

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PPC for International Student Recruitment

April 8, 2014


PPC for International student recruitment

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment targeting to the potentially lucrative international student market. Institutions seek...read_more

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment targeting to the potentially lucrative international student market. Institutions seek...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, SEO

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Recruiting Russian Students

February 18, 2014


student recruitment

With the world's attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the changing educational environment in Russia. The Olympics have already been...read_more

With the world's attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the changing educational environment in Russia. The Olympics have already been...read_more

CATEGORIES: Blog, Branding and Web Design, International Recruitment, Social Media Marketing, Web Design and Development

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International Student Recruitment in Brazil

January 30, 2014


international student recruitment

Around this time of year, those of us in the snowy north are more likely to look longingly towards sunnier destinations, and with the World Cup set to take over...read_more

Around this time of year, those of us in the snowy north are more likely to look longingly towards sunnier destinations, and with the World Cup set to take over...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, International Recruitment, Social Media Marketing

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Retention Strategies for Online Distance Education

December 17, 2013


Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses). While vastly expanding access to higher education with flexible and...read_more

Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses). While vastly expanding access to higher education with flexible and...read_more

CATEGORIES: Analytics, Blog, Content Development, Conversion Optimization, International Recruitment

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Google+ for Student Recruitment

December 3, 2013


About a year ago we shared a blog post with some great tips about getting your college started on Google+ for its student recruitment opportunities. At that time, surveys showed...read_more

About a year ago we shared a blog post with some great tips about getting your college started on Google+ for its student recruitment opportunities. At that time, surveys showed...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, SEO, Social Media Marketing

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Distance Education in the Age of MOOCs

November 27, 2013


While distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction ushered in by the internet have vastly expanded its capacity...read_more

While distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction ushered in by the internet have vastly expanded its capacity...read_more

CATEGORIES: Blog, Content Development, International Recruitment, Web Design and Development

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Are You Ready to Recruit the Mobile-Only Prospective Student?

November 22, 2013


You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:      Mobile-only internet users are individuals who use a mobile...read_more

You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:      Mobile-only internet users are individuals who use a mobile...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, Mobile Marketing

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