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Higher Education Marketing

2017’s Best Higher Ed Marketing Holiday Videos!

December 20, 2017


higher ed marketing

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday season, schools around the world have been working hard to...read_more

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday season, schools around the world have been working hard to...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, International Recruitment, News

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The ABCs of Increasing Social Engagement in Your International Student Recruitment Campaigns

December 13, 2017


Global student recruitment

A great strength of social media is that it is a channel designed not only to allow an individual or organization to broadcast a message, but to facilitate dialogue between...read_more

A great strength of social media is that it is a channel designed not only to allow an individual or organization to broadcast a message, but to facilitate dialogue between...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Social Media Marketing

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Facebook Ads for Schools: 7 Weekly Optimization Steps for Your Campaigns

December 6, 2017


social media marketing for schools

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the world's largest social network, with over 2 billion users, and...read_more

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the world's largest social network, with over 2 billion users, and...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing

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Creating a Language School Digital Marketing Plan

November 29, 2017


language school marketing plan

For language schools hoping to increase enrollment or improve their visibility on the international stage, a strong marketing plan can be the key to success. Marketing plans can help you...read_more

For language schools hoping to increase enrollment or improve their visibility on the international stage, a strong marketing plan can be the key to success. Marketing plans can help you...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, SEO, Social Media Marketing

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Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You

November 15, 2017


higher education

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there's no better way to start than by adopting Google Analytics. Free to use, the platform...read_more

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there's no better way to start than by adopting Google Analytics. Free to use, the platform...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing

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CRM for Education Made Simple: A Beginner’s Guide for Schools

November 1, 2017


A good customer relationship management (CRM) platform is the backbone of many successful digital marketing efforts in modern student recruitment. A CRM is a customer-centric system that can help education...read_more

A good customer relationship management (CRM) platform is the backbone of many successful digital marketing efforts in modern student recruitment. A CRM is a customer-centric system that can help education...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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4 Ways to Build Trust When Recruiting International Students Online

October 25, 2017


education marketing

Pursuing education is different than most other transactions an individual will engage in throughout their life. It is not only a substantial investment of money, but of time and effort...read_more

Pursuing education is different than most other transactions an individual will engage in throughout their life. It is not only a substantial investment of money, but of time and effort...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment

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Master’s Student Recruitment Strategies: Attracting the Right Applicants

October 18, 2017


master's recruitment strategies

With a BA degree often no longer enough to gain access to top employment and academic opportunities, increased numbers of students are enrolling in postgraduate education in the hopes of...read_more

With a BA degree often no longer enough to gain access to top employment and academic opportunities, increased numbers of students are enrolling in postgraduate education in the hopes of...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Language School Marketing Trends: The Growing Demand for ‘Language +’ Programs

September 20, 2017


Higher education marketing

Countless individuals across the globe are interested in learning a new language. Whether it’s for their personal benefit, educational reasons, business purposes, or simply for entertainment, it’s clear that the...read_more

Countless individuals across the globe are interested in learning a new language. Whether it’s for their personal benefit, educational reasons, business purposes, or simply for entertainment, it’s clear that the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Should Quora be a Part of Your Education Marketing Strategy?

September 13, 2017


education marketing

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social media platforms like Facebook, Twitter, and Instagram. However, one social...read_more

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social media platforms like Facebook, Twitter, and Instagram. However, one social...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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