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Higher Education Marketing

Diversifying Your International Student Recruitment Sources With Digital Marketing

April 5, 2017


international student recruitment

As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language schools, universities, and even some community colleges and k-12 schools...read_more

As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language schools, universities, and even some community colleges and k-12 schools...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Understanding India: A Key Driver of International Student Recruitment Growth

March 29, 2017


india student recruitment

While growth rates of overall international student admissions have been slowing over the past few years from most top source countries, a notable exception has been India. Although often overshadowed...read_more

While growth rates of overall international student admissions have been slowing over the past few years from most top source countries, a notable exception has been India. Although often overshadowed...read_more

CATEGORIES: Blog, International Recruitment

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Targeting Parents for International Student Recruitment

March 16, 2017


parents international student recruitment

While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in the decision making process. This influence becomes more pronounced the...read_more

While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in the decision making process. This influence becomes more pronounced the...read_more

CATEGORIES: Blog, Inbound marketing, International Recruitment, Social Media Marketing

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Putting Your School on the Map: The Role of Location in Student Recruitment

March 8, 2017


location for international student recruitment

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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How Welcoming is Your School’s Website for International Students?

February 22, 2017


international student recruitment

Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel excited, or nervous? Confident, or apprehensive? Are you looking forward...read_more

Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel excited, or nervous? Confident, or apprehensive? Are you looking forward...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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In Plain English: 5 Tips for Simplifying Your Content Writing for International Students

February 1, 2017


International communication content simplify

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

CATEGORIES: Blog, Content Development, International Recruitment

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HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!

January 30, 2017


education marketing

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, SEO, Social Media Marketing, Web Design and Development

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How Instant Messaging and Chatbots are Transforming Student Recruitment for the Hyper-Connected Generation

January 18, 2017


instant messaging social media marketing

Over the past few years, there has been a fundamental shift in how we use social media - a trend most evident in the online behaviour of today's hyper-connected students....read_more

Over the past few years, there has been a fundamental shift in how we use social media - a trend most evident in the online behaviour of today's hyper-connected students....read_more

CATEGORIES: Blog, International Recruitment, Mobile Marketing, Social Media Marketing

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Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns

January 11, 2017


higher education paid advertising

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Pay per Click, SEO, Social Media Marketing

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How to Create an International Student Recruitment Action Plan

January 9, 2017


university marketing international recruitment

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...read_more

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment

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