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Higher Education Marketing

4 Exciting Ways to Personalise Your Online Student Recruitment Activities

August 17, 2016


Education Marketing

As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online retail sites like Amazon and eBay offer recommendations based on...read_more

As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online retail sites like Amazon and eBay offer recommendations based on...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, Web Design and Development

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Why Iran Could Be the Next Big Market for International Student Recruitment

July 25, 2016


international student recruitment

Should Iran now be considered a major market for student recruitment? With a growing, intelligent and highly motivated student population, and the recent easing of trade sanctions and government restrictions...read_more

Should Iran now be considered a major market for student recruitment? With a growing, intelligent and highly motivated student population, and the recent easing of trade sanctions and government restrictions...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment

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How “Education Hubs” are Impacting International Student Recruitment

July 13, 2016


international student recruitment

Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...read_more

Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, News

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Tips for Promoting Blended Learning to Recruit the “Unreachable” Student

June 8, 2016


recruiting non-traditional students

“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to strictly online educational models that suffer for lack of human...read_more

“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to strictly online educational models that suffer for lack of human...read_more

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment, News, Online Student Recruitment

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Don’t Miss Our Exclusive CBIE Webinar Next Friday: “How Digital Marketing Can Help You Reach and Recruit More International Students”

April 25, 2016


international student recruitment

We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital Marketing Can Help You Reach and Recruit More International Students”...read_more

We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital Marketing Can Help You Reach and Recruit More International Students”...read_more

CATEGORIES: Blog, International Recruitment

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7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students

April 13, 2016


mobile student recruitment

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A 2015 Pew survey revealed that a whopping 86% of 18-29 year...read_more

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A 2015 Pew survey revealed that a whopping 86% of 18-29 year...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Online Student Recruitment

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Social Media Marketing in China for Student Recruitment

April 6, 2016


international student recruitment

China has long been established as the world’s largest market for international student recruitment. With a growing middle class and increasing openness to westernized education, the number of students studying...read_more

China has long been established as the world’s largest market for international student recruitment. With a growing middle class and increasing openness to westernized education, the number of students studying...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, Social Media Marketing

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Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing?

March 30, 2016


international student recruitment

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...read_more

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...read_more

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment

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Recruiting Students Abroad with International SEO

March 23, 2016


international SEO for schools

In 2014, 274,439 students from China enrolled in Universities in the US. Enrollment from Brazilian students increased by 22.2%, helped in no small part by the Brazilian government, who spearheaded...read_more

In 2014, 274,439 students from China enrolled in Universities in the US. Enrollment from Brazilian students increased by 22.2%, helped in no small part by the Brazilian government, who spearheaded...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, SEO

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Recruiting Students from Latin America: Market Trends & Digital Tactics

March 16, 2016


recruiting students from Latin America

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...read_more

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Pay per Click, Social Media Marketing

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