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Higher Education Marketing

How to Attract Students by Showcasing Your Instructors Online

March 18, 2015


promoting faculty for student recruitment

Visitors to your website and social media channels are hoping to get an insider view of what life will be like for them as students. Alumni testimonials, virtual tours, and...read_more

Visitors to your website and social media channels are hoping to get an insider view of what life will be like for them as students. Alumni testimonials, virtual tours, and...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, International Recruitment, Social Media Marketing

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The Top 10 HEM Blog Posts of 2014

January 7, 2015


Happy New Year and welcome to our first blog post of 2015! We are very excited about the future of digital marketing in higher ed and look forward to bring to...read_more

Happy New Year and welcome to our first blog post of 2015! We are very excited about the future of digital marketing in higher ed and look forward to bring to...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Improve your International Student Recruitment with a Digital Marketing Assessment: Free Webinar from HEM

October 15, 2014


webinar marketing international higher education

As international student mobility continues to increase exponentially, there is great opportunity for higher education institutions to expand their enrollment sources and campus diversity by accessing global prospects independently through...read_more

As international student mobility continues to increase exponentially, there is great opportunity for higher education institutions to expand their enrollment sources and campus diversity by accessing global prospects independently through...read_more

CATEGORIES: Blog, International Recruitment

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Findings from OECD’s Education at a Glance Report 2014

September 25, 2014


oecd education development

As higher education marketers, we're always on the lookout for emerging trends in the industry and reliable evidence to support the development and implementation of new initiatives. The Organization of...read_more

As higher education marketers, we're always on the lookout for emerging trends in the industry and reliable evidence to support the development and implementation of new initiatives. The Organization of...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, International Recruitment

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Understanding Saudi Arabian Student Recruitment

September 12, 2014


Saudi Arabia map student recruitment

What's the first thing that comes to mind when you think of Saudi Arabia? If you said "oil" you wouldn't be alone, as the largest Arab nation in the Middle...read_more

What's the first thing that comes to mind when you think of Saudi Arabia? If you said "oil" you wouldn't be alone, as the largest Arab nation in the Middle...read_more

CATEGORIES: Blog, Branding and Web Design, International Recruitment, Social Media Marketing

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4 Ways To Attract More Leads With Next Generation E-Brochures

July 28, 2014


student recruitment e-brochures

Brochures that showcase your campus, programs, and student support services should be an important part of your school’s marketing strategy. They support education lead generation by converting tentative viewers into...read_more

Brochures that showcase your campus, programs, and student support services should be an important part of your school’s marketing strategy. They support education lead generation by converting tentative viewers into...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Student Personas and Behavior-Targeted Content

July 3, 2014


marketing student personas

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where schools jostle for visibility, forever searching out innovative ways to...read_more

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where schools jostle for visibility, forever searching out innovative ways to...read_more

CATEGORIES: Analytics, Blog, Content Development, Conversion Optimization, International Recruitment, Web Design and Development

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Recruiting International Students with Multilingual Microsites

May 13, 2014


Monash University international microsite

In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet enrollment goals while expanding campus diversity. As student mobility has...read_more

In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet enrollment goals while expanding campus diversity. As student mobility has...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, Web Design and Development

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Marketing your School’s Summer Programs

May 7, 2014


summer marketing materials

This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs, which are a great way to attract students to your...read_more

This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs, which are a great way to attract students to your...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, International Recruitment, Web Design and Development

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Mobile Search Strategies for Student Recruitment

April 15, 2014


university mobile student recruitment

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report...read_more

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing, Web Design and Development

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