7 Tips To Make You a Top Dog in Mobile Lead Generation For Higher Ed
Date posted: June 10, 2015
Reading Time: 4 minutes Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices...
Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers
Date posted: May 6, 2015
Reading Time: 6 minutes Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet...
Student Recruitment Strategy and Tactics for the Mobile Generation: Free Webinar from HEM
Date posted: September 18, 2014
Reading Time: 2 minutes On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy...
3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix
Date posted: August 18, 2014
Reading Time: 4 minutes It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...
Creating Social Content Around your Academic Calendar
Date posted: May 30, 2014
Reading Time: 4 minutes When it comes to creating smart social content that will engage prospective students while keeping current students talking about your...
Provocative Innovations in Higher Ed Web Design
Date posted: May 29, 2014
Reading Time: 7 minutes Website design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease,...
Summary and Comments on Google’s Education Search Analysis Q1 2014
Date posted: May 9, 2014
Reading Time: 4 minutes Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...
Understanding Mobile Device User Behavior – A Survey and Report
Date posted: April 29, 2014
Reading Time: 3 minutes Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been...
HEM Presents Student Recruitment for the Mobile Generation at the NACC-CCO Conference
Date posted: April 28, 2014
Reading Time: < 1 minute On Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC)...
Mobile Search Strategies for Student Recruitment
Date posted: April 15, 2014
Reading Time: 8 minutes As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...