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Higher Education Marketing

Tips for Promoting Blended Learning to Recruit the “Unreachable” Student

June 8, 2016


recruiting non-traditional students

“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to strictly online educational models that suffer for lack of human...read_more

“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to strictly online educational models that suffer for lack of human...read_more

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment, News, Online Student Recruitment

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4 Reasons to Incorporate Social Responsibility into Your University’s Student Recruitment Strategy

June 1, 2016


education marketing

Growing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility, and social inclusion,  young people today have developed a strong...read_more

Growing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility, and social inclusion,  young people today have developed a strong...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, News

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LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns

May 18, 2016


online student recruitment

Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to look very different this week. As of May 16, LinkedIn...read_more

Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to look very different this week. As of May 16, LinkedIn...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Online Student Recruitment, SEO, Social Media Marketing

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“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME

May 11, 2016


content strategy for student recruitment

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

CATEGORIES: Blog, Content Development, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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Announcing HEM’s New eBook: Digital Marketing Solutions for Education Institutions

February 19, 2016


HEM digital marketing ebook

Taking a Look at 2015's Top Trends to Make Recommendations for 2016! To get your school's marketing efforts off to a great start in 2016, the fourth edition of our annual...read_more

Taking a Look at 2015's Top Trends to Make Recommendations for 2016! To get your school's marketing efforts off to a great start in 2016, the fourth edition of our annual...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, News

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Visual Storytelling with Instagram’s New Ads for Colleges

October 21, 2015


instagram college marketing social media

Instagram Opens Advertising to All Businesses If you've been following the social media trends favouring increasingly mobile and image-based content, it may come as little surprise that photo-sharing mobile app Instagram...read_more

Instagram Opens Advertising to All Businesses If you've been following the social media trends favouring increasingly mobile and image-based content, it may come as little surprise that photo-sharing mobile app Instagram...read_more

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing, News, Social Media Marketing

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Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?

August 21, 2015


content strategy for unbundled education

Why buy a whole album when you can just download the one or two songs you really want from iTunes? Why subscribe to a whole TV channel when you can just...read_more

Why buy a whole album when you can just download the one or two songs you really want from iTunes? Why subscribe to a whole TV channel when you can just...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News

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HEM’s Blog is 5 years old, and boy, have things changed!

July 6, 2015


higher education marketing

The last 8 years has been a very exciting period of growth for our company, beginning as a one man shop in a shared office, to the present, where we...read_more

The last 8 years has been a very exciting period of growth for our company, beginning as a one man shop in a shared office, to the present, where we...read_more

CATEGORIES: Blog, Education Marketing, News

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Announcing the “How Higher Education Institutions are Using Digital Marketing” Survey Report

May 20, 2015


In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions of which channels, strategy, and tactics work best and which...read_more

In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions of which channels, strategy, and tactics work best and which...read_more

CATEGORIES: Blog, Education Marketing, News

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Announcing HEM’s 2015 Digital Marketing for Higher Education Ebook

March 17, 2015


We’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education digital marketing with lots of interesting developments in digital marketing strategy,...read_more

We’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education digital marketing with lots of interesting developments in digital marketing strategy,...read_more

CATEGORIES: Blog, Education Marketing, News

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